(PRESS RELEASE) GN Diamond supports our independent, retail jewelers with free marketing for your website, Facebook, Instagram and social media advertising. The selection shown are just a few for the holidays. But don’t worry we will continue displaying finished jewelry and loose diamonds all throughout the holiday season.
Speaking of holiday season, customers are preparing their inventory analysis now and filling in holes early to avoid any shipping delays or shortages in diamonds that have high demand and a high turnover rate. Never before have we seen fancy shapes like elongated radiants, cushions, even marquise being sold as much as round brilliants. We are seeing a 50-50 ratio with ovals still being the most popular among fancy shapes. In finished goods, Popular items always include diamond studs in a variety of sizes, price points and qualities, a trendy oval ring being set side ways, stackable tennis bracelets, 5 stone wedding bands and diamond tennis necklaces.
We understand the challenges our retailers face on a day-to-day basis and try to help jewelers sell more diamonds by supporting them with the right inventory at the right prices. Our diamonds and diamond jewelry may easily be placed on your website with your mark up of choice to help create traffic within your store. Easy to use links on all loose diamonds reveal all the necessary information on the diamond, a 360-degree view, 3rd party light performance grading, and the Gia certification. Please feel free to call GN today to obtain any of our free marketing pictures and learn more about our diamond inventory. www.GNDiamond.com, sales@gndiamond.com, or 800-724-8810
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
