Press Releases

Free and Festive Holiday Marketing From GN Diamond

GN Diamond supports its independent, retail jewelers with free marketing for all social media advertising.

Published

2 weeks ago

November 19, 2023

Press Releases

Free and Festive Holiday Marketing From GN Diamond

(PRESS RELEASE) GN Diamond supports our independent, retail jewelers with free marketing for your website, Facebook, Instagram and social media advertising. The selection shown are just a few for the holidays. But don’t worry we will continue displaying finished jewelry and loose diamonds all throughout the holiday season.

Speaking of holiday season, customers are preparing their inventory analysis now and filling in holes early to avoid any shipping delays or shortages in diamonds that have high demand and a high turnover rate. Never before have we seen fancy shapes like elongated radiants, cushions, even marquise being sold as much as round brilliants. We are seeing a 50-50 ratio with ovals still being the most popular among fancy shapes. In finished goods, Popular items always include diamond studs in a variety of sizes, price points and qualities, a trendy oval ring being set side ways, stackable tennis bracelets, 5 stone wedding bands and diamond tennis necklaces.

We understand the challenges our retailers face on a day-to-day basis and try to help jewelers sell more diamonds by supporting them with the right inventory at the right prices. Our diamonds and diamond jewelry may easily be placed on your website with your mark up of choice to help create traffic within your store. Easy to use links on all loose diamonds reveal all the necessary information on the diamond, a 360-degree view, 3rd party light performance grading, and the Gia certification. Please feel free to call GN today to obtain any of our free marketing pictures and learn more about our diamond inventory. www.GNDiamond.com, sales@gndiamond.com, or 800-724-8810

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”