Connect with us


French Fashion Jewelry Line Les Georgettes Continues Fast Growth for US Retailers

Next up: expansion of points-of-sale and customizable concepts.



Since Les Georgettes was introduced in the U.S. in 2016, it has caught fire for retail jewelers, appearing in INSTORE’s “Hot Brands” list almost every month. The line incorporates gold, silver and ruthenium-plated brass designs with reversible leather inserts of various colors. Initially, the line included cuff bracelets only, but now it includes rings, earrings, pendants and leather goods, as well as brand new offerings for men and, most recently, for kids (“Les Miss Georgettes”).

Video: An Interview with Eric Lefranc, Brand President of Les Georgettes

Eric Lefranc is president of Renaissance Luxury Group, a turnaround specialist group that acquired French companies Altesse, a jewelry manufacturer since 1905, and Texier, a leather goods maker since 1951. The acumen and experience of each company was combined to launch Les Georgettes (under the Altesse group) in 2015.

In an interview at this year’s JCK Show, Lefranc said that Les Georgettes is on an incredible growth trajectory. “We started in 2015 and did 1 million euros in France only. In 2016, we did 7 million euros in France and 4 million euros abroad, and in 2017, we did 17 million in France and 7 million abroad. This year we should hit 50 million total.”

INSTORE LesGeorgettes1


The Les Georgettes reversible cuff is the line’s best-seller, shown here in multiple sizes, designs and colors.

What do American retailers love about the brand? “It’s different — there’s nothing like it. And for the client, it’s a full way to express herself. No one has the same look,” said Lefranc. “Because everything is interchangeable, you can build a full collection.And the price point is good.” Lefranc went on to say that because Altesse has manufactured fine jewelry for over 100 years, the quality is outstanding and the brand has very few returns. He also said consumers love gifting the product because of its affordability and the handsome packaging.

Next up for the brand: watches and belts, as well as more customizable options. Under the guidance of artistic director Céline Guilhermet, a jewelry designer for more than 15 years, the brand continues to maintain a consistent and stylish aesthetic that offers a big look for a low price. “We have things planned for three or four years in the pipeline already,” said Lefranc, “But we want to phase them in because we’ve found that when we bring too much, it’s difficult for the retailers and the customers.”

Lefranc said the brand is now rolling out shops-in-shops in France, and the next step is to bring those to U.S. retailers. There are currently about 450 points-of-sale in the U.S. — primarily on the East Coast, said Lefranc. The goal for 2018 is to expand into other areas of the country. “Our main focus right now is to get into the right retailers, and at some point start bringing them furniture and shop-in-shops, so that they can have the full line. And we’ve discovered that when they have the full line in stock, they can reach the level of $20,000-30,000 per year or more in sales.”

The shop-in-shop concept is similar to what Swarovski and Pandora have done, says Lefranc, “but much more fun.”

INSTORE LesGeorgettes2


Les Georgettes unveiled a men’s line of rings (from $39) and cuffs (from $79) at this year’s JCK Show.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at



Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

Promoted Headlines

Tools and Services

Become A Wizard, Newest Updates and More Service News This Month




Fish Your Wish

Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple.

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription.


Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source.

Thinking Pink

The Gemological Institute of America (GIA) has released a software update for its GIA iD100 gem testing device. With the update, the GIA iD100 can now distinguish natural pink diamonds from lab-grown (HPHT and CVD) diamonds and diamond simulants.

24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America.

Continue Reading

Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.




Succulent Storage

This irresistible cactus cutie is ready to safeguard any jewel that you need it to hold. Handmade by Paint My Dream and charming enough to cheer up any display, counter or nightstand that needs a darling designated jewelry landing spot.


Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.



See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

Jewel Tales

Adrienne Rubin’s new book, Diamonds And Scoundrels: My Life In The Jewelry Business, tells the story of the author’s fascinating career through the ‘70s, ‘80s, and ‘90s. It’s a tale of determination, growth, and the unique challenges that face a woman who seeks both personal and professional fulfillment.


Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:


Continue Reading


From a Northern-Lights-Inspired Watch to Old Hollywood Elegance in Platinum, These Are the Latest Collections

One cuff takes its inspiration from Frank Lloyd Wright’s stained glass.




Cultured Cuff

Lush with the gold and burnt umber hues of autumn, this new Evocateur cuff takes its inspiration from the iconic stained glass of architect Frank Lloyd Wright. A special statement piece and a unique tribute to a legendary American talent.



14K yellow gold earrings with diamonds.

Effortless Elegance

Hannah G’s signature is simple, interchangeable looks: Think shimmering diamonds accented with pops of color, hoop earrings with swappable charms, and streamlined gold with subtle textural accents. This fresh, remarkable brand nails style without sacrificing timelessness in a way your customers will be hard-pressed to resist.


Platinum and emerald ring.

Emerald Empress

The new Emerald Platinum collection from Mia Katrin for Jewel Couture brings pure, old Hollywood elegance and glamour to the modern age. Opulent platinum settings offer a delicate dance of intricate details and clean negative space to make an unforgettable impact.



14K yellow gold necklace.

Chic and Sensual

We’re seeing an Instagram influx of sinuous, clavicle-caressing chains, and these sleek herringbone beauties from Ashley Zhang nail the trend perfectly. Lovely layered or solo, and sufficiently substantial to transition into sweater weather. Available in 3mm or 5mm width to suit all tastes.


Watch with aluminum case and silicon strap in mesh optic.

Celestial Radiance

Inspired by one of nature’s most glorious phenomena — The Northern Lights — this striking new True Aurora collection of watches from Bering Time offers an array of dazzling color options. These modern, sporty timepieces are the perfect way to add a bewitching splash of color to your customers’ wrists.


Continue Reading






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular