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Frontline Retail Workers Feel Tech Needs are Ignored: Survey

Over two-thirds of workers say technology is crucial to their job.




Frontline Retail Workers Feel Tech Needs are Ignored: Survey

Forty percent of frontline retail workers say their employers do not invest in the technology needs that directly affect their job performance, and 20 percent say they feel technology is a non-priority for their employers, according to a survey released by Scandit, a smart data capture company. 

The survey, which comprised 2000 frontline retail workers across seven countries, discovered that retailers are not providing their employees with up-to-date technology, which is affecting their productivity, motivation and success. 

Over two-thirds of frontline retail workers say their devices and technology are crucial to their job. The ability to multitask and access to product information are the most important capabilities in devices for frontline retail workers. In addition, easy-to-use technology (41 percent) is one of the three top motivators for retail workers, following work-life balance (56 percent) and competitive salaries (54 percent). 

“The retail industry has undergone significant changes over the last few years as businesses continue to navigate the ripple effects of a post-COVID world,” Samuel Mueller, CEO and Co-Founder of Scandit said in the survey’s release. “Increased consumer pressure, operational efficiency requirements, ongoing labor shortages and the advent of AI have required retailers to rethink how they attract, retain and motivate store associates. Our research reveals workers’ concerns and how retailers can optimize technology investments to drive employee loyalty, automate tedious tasks and ultimately boost profitability.”



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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