Forty percent of frontline retail workers say their employers do not invest in the technology needs that directly affect their job performance, and 20 percent say they feel technology is a non-priority for their employers, according to a survey released by Scandit, a smart data capture company.
The survey, which comprised 2000 frontline retail workers across seven countries, discovered that retailers are not providing their employees with up-to-date technology, which is affecting their productivity, motivation and success.
Over two-thirds of frontline retail workers say their devices and technology are crucial to their job. The ability to multitask and access to product information are the most important capabilities in devices for frontline retail workers. In addition, easy-to-use technology (41 percent) is one of the three top motivators for retail workers, following work-life balance (56 percent) and competitive salaries (54 percent).
“The retail industry has undergone significant changes over the last few years as businesses continue to navigate the ripple effects of a post-COVID world,” Samuel Mueller, CEO and Co-Founder of Scandit said in the survey’s release. “Increased consumer pressure, operational efficiency requirements, ongoing labor shortages and the advent of AI have required retailers to rethink how they attract, retain and motivate store associates. Our research reveals workers’ concerns and how retailers can optimize technology investments to drive employee loyalty, automate tedious tasks and ultimately boost profitability.”
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
