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Gem Quiz: This Gem Features Spokes Just Like Another Colored Stone 7,000 Miles Away

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Trapiche RubyAll gemstones send different tales from the center of the earth; mine has to do with how I occur (very sporadically) in marble formed when granitic magma intrudes into magnesium-laced limestone. OK, that’s not the kind of story you’d probably want to share with your customers. What’s more interesting is how those signature spokes (loaded with corundum) give me a look so similar to a certain Columbian form of emerald that pops up close to the ground 7,000 miles away from my own stomping grounds in Myanmar.

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Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Gem Quiz

Gem Quiz: This Gem Features Spokes Just Like Another Colored Stone 7,000 Miles Away

mm

Published

on

Trapiche RubyAll gemstones send different tales from the center of the earth; mine has to do with how I occur (very sporadically) in marble formed when granitic magma intrudes into magnesium-laced limestone. OK, that’s not the kind of story you’d probably want to share with your customers. What’s more interesting is how those signature spokes (loaded with corundum) give me a look so similar to a certain Columbian form of emerald that pops up close to the ground 7,000 miles away from my own stomping grounds in Myanmar.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

Fill out my online form.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular