(PRESS RELEASE) LOS ANGELES, CA — Gemist is now licensing its data-backed and proven technology to the jewelry industry. With this new B2B model, Gemist is partnering with brands and retailers to enable interactive omnichannel user experiences that bridge the gap between online and in-store sales channels, while targeting today’s modern demographic and ultimately creating higher engagement, consumer loyalty, and conversion rates.
Originally conceived in 2020, Gemist emerged as a direct-to-consumer customizable jewelry platform spurred by serial founder and CEO Madeline Fraser’s firsthand frustrations in crafting her own custom engagement ring.
Madeline Fraser
While growing quickly as a D2C brand, she realized they had something even bigger and more industry defining on its hands. Through extensive user testing with jewelry customers, Gemist’s technology saw incredible results compared to industry standards like 5x engagement, 2x consumer loyalty, 3x average order values and 4x faster sales cycles.
It was clear to Fraser that Gemist could have the most impact if shared with the jewelry industry and as Fraser likes to say, “the timing was right.” The jewelry industry has seen an impactful shift post-Covid, as the global online jewelry industry nearly doubled in a few short years. That was primarily due to traditional brick and mortar retailers adopting an omnichannel approach to the existing business models, recognizing the importance of diversified sales channels to enable future growth.
“The problem is, adapting into a new business model that includes both in-store and online touchpoints is not a simple thing to do. Gemist is solving this problem with verticalized software solutions that are helping the jewelry industry diversify sales channels, see growth, and run more efficiently,” states Fraser.
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Gemist’s technology can be fully white labeled and integrated into any brand or retailer’s existing online or in-store model. Maintaining brand integrity and authentically portraying each piece of jewelry is incredibly important to Fraser and the Gemist team. “If we could each individually only focus on our super powers, the world would work better,” says Fraser. “My goal is to support brands and retailers through technology (my super power) so that they can have more time to focus on theirs – jewelry.”
Each Gemist solution is built to be combined and customized according to the needs of its partners and will fully integrate into an existing site for a seamless shopping experience.
Highlights of Gemist’s offerings include:
- Customize: “Design Your Own” jewelry experience
- Stone Marketplace: Curated live inventory of loose diamonds & gemstones
- Stack: Visualization on model of multiple pieces
- Try-On: The ability to see and feel replica pieces at home or in-store before purchase
- Full-Stack: Bring all of Gemist experiences together under one optimized platform
Available for both online and/or in-store experience (responsive on desktop, mobile, and tablet).
All of Gemist’s solutions can also include jewelry renders tailored to each partner’s specifications, utilizing advanced render technology to achieve hyper-realistic results, ensuring perfect representation of the jewelry.
A big win here for brands and retailers is Gemist’s “no inventory” philosophy where collections can be created and scaled with renders. The result: virtually no finished inventory needed.
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Backed by some of the world’s top investors and jewelry experts and a supplier member of American Gem Society, Gemist works with all types of companies including innovative retailers like Greenwich St. Jewelers and Mednikow to designers like Melissa Joy Manning and Bario Neal, to name a few. Like jewelry, Gemist recognizes there is not a one-size-fits-all technology solution for all businesses and offers specialized service solutions for individual companies.
To explore Gemist’s offerings, visit here and to schedule a demo contact hello@gemist.io.
