Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact

TO STAY SHARP and motivated, it’s important to take some time off work every now and then. A nice vacation can be just the thing to re-energize a weary jeweler.

Gene the Jeweler, a fictional character created by marketing specialist Jimmy DeGroot, understands this. Or so he says.

Gene takes his team to Las Vegas once a year for the trade shows. That counts a vacation, doesn’t it?

Or perhaps you define a vacation as time spent away from your team. If that’s the case, the Gene takes one every single day when he leaves work.

Or maybe Gene just doesn’t get it.