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TO STAY SHARP and motivated, it’s important to take some time off work every now and then. A nice vacation can be just the thing to re-energize a weary jeweler.

Gene the Jeweler, a fictional character created by marketing specialist Jimmy DeGroot, understands this. Or so he says.

Gene takes his team to Las Vegas once a year for the trade shows. That counts a vacation, doesn’t it?

Or perhaps you define a vacation as time spent away from your team. If that’s the case, the Gene takes one every single day when he leaves work.

Or maybe Gene just doesn’t get it.


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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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