Gene the Jeweler

Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact

But does he understand what ‘vacation’ means?

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Published

7 years ago

January 2, 2018

Jimmy DeGroot

TO STAY SHARP and motivated, it’s important to take some time off work every now and then. A nice vacation can be just the thing to re-energize a weary jeweler.

Gene the Jeweler, a fictional character created by marketing specialist Jimmy DeGroot, understands this. Or so he says.

Gene takes his team to Las Vegas once a year for the trade shows. That counts a vacation, doesn’t it?

Or perhaps you define a vacation as time spent away from your team. If that’s the case, the Gene takes one every single day when he leaves work.

Or maybe Gene just doesn’t get it.

Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact

Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”