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TO STAY SHARP and motivated, it’s important to take some time off work every now and then. A nice vacation can be just the thing to re-energize a weary jeweler.

Gene the Jeweler, a fictional character created by marketing specialist Jimmy DeGroot, understands this. Or so he says.

Gene takes his team to Las Vegas once a year for the trade shows. That counts a vacation, doesn’t it?

Or perhaps you define a vacation as time spent away from your team. If that’s the case, the Gene takes one every single day when he leaves work.

Or maybe Gene just doesn’t get it.


Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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