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TO STAY SHARP and motivated, it’s important to take some time off work every now and then. A nice vacation can be just the thing to re-energize a weary jeweler.

Gene the Jeweler, a fictional character created by marketing specialist Jimmy DeGroot, understands this. Or so he says.

Gene takes his team to Las Vegas once a year for the trade shows. That counts a vacation, doesn’t it?

Or perhaps you define a vacation as time spent away from your team. If that’s the case, the Gene takes one every single day when he leaves work.

Or maybe Gene just doesn’t get it.


Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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