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Getting Excited for the Big Show in Chicago

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Getting Excited for the Big Show in Chicago

In Florida for a few days prior to our fifth annual SMART Show. From Monday to Wednesday, my primary goal in life will be finishing a round of golf with a score that doesn’t begin with a “1”. But from Thursday on, our team deploys in Chicago and we put the final touches on the fifth edition of the best, most useful trade event for jewelry retailers anywhere.

Looking forward to seeing you there. Here are a few things I’m excited about:

  • Clued-in show attendees will of course be on hand for marketing guru Martin Lindstrom’s big keynote speech “Buyology: How To Win the Marketing Mind Game” on Saturday at 9 am. But a smaller group of retailers could be in position to get an even more valuable dose of information from Lindstrom’s reservation-only, follow-up session “If I Owned a Jewelry Store”. (Saturday at 10:15 am in the Marketing Experience area. Ticket holders only. Event fully booked.)”If I Owned” has long been one of our signature INDESIGN sections, and a reliable supply of fresh ideas from outside the jewelry industry. Creating a live version of this department format featuring top speakers was one of those slap-your-forehead, why-didn’t-we-think-of-this-before ideas.
  • For the maximum SMART Show experience, don’t miss our Sunday night shindig, the SMART Party Chicago — at the very worst, the second-best jewelry industry party of the year. (Right now, I’m tilting slightly towards the SMART Party Dallas at the spectacularly-located Glass Cactus as the best party of the year.) Expect: yummy finger food, a couple of free drinks, pumping music, and the indelible sight of a few hundred jewelers shaking their moneymakers — and by money-makers, we DON’T mean their bead departments.
  • We’ve added expanded appointment hours to our show photo studio this year. Make an appointment to have your pictures taken. (For store owners and top managers only.) Not only will you have professional portraits to use as you wish on your store website and in your store promotions, you’ll also ratchet up the odds that your store gets additional editorial love in INSTORE. Portraits are shot in the photo studio in Room 324 — on the second floor, right up the stairs behind the “Cool Stores Experience” area. Drop by the INSTORE booth to book an appointment time.
  • Speaking of the INSTORE booth, we’re located right in front of the revamped Town Square at the center of the show. Come see us, and while you’re in Town Square, have a coffee or glass of wine (depending on the time of day) at Smarty’s Bar and Cafe, or get your fortune told by Madame Zandra, or have your cariacture drawn by one of Chicago’s top cariacture artists.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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David Squires

Getting Excited for the Big Show in Chicago

Published

on

Getting Excited for the Big Show in Chicago

In Florida for a few days prior to our fifth annual SMART Show. From Monday to Wednesday, my primary goal in life will be finishing a round of golf with a score that doesn’t begin with a “1”. But from Thursday on, our team deploys in Chicago and we put the final touches on the fifth edition of the best, most useful trade event for jewelry retailers anywhere.

Looking forward to seeing you there. Here are a few things I’m excited about:

  • Clued-in show attendees will of course be on hand for marketing guru Martin Lindstrom’s big keynote speech “Buyology: How To Win the Marketing Mind Game” on Saturday at 9 am. But a smaller group of retailers could be in position to get an even more valuable dose of information from Lindstrom’s reservation-only, follow-up session “If I Owned a Jewelry Store”. (Saturday at 10:15 am in the Marketing Experience area. Ticket holders only. Event fully booked.)”If I Owned” has long been one of our signature INDESIGN sections, and a reliable supply of fresh ideas from outside the jewelry industry. Creating a live version of this department format featuring top speakers was one of those slap-your-forehead, why-didn’t-we-think-of-this-before ideas.
  • For the maximum SMART Show experience, don’t miss our Sunday night shindig, the SMART Party Chicago — at the very worst, the second-best jewelry industry party of the year. (Right now, I’m tilting slightly towards the SMART Party Dallas at the spectacularly-located Glass Cactus as the best party of the year.) Expect: yummy finger food, a couple of free drinks, pumping music, and the indelible sight of a few hundred jewelers shaking their moneymakers — and by money-makers, we DON’T mean their bead departments.
  • We’ve added expanded appointment hours to our show photo studio this year. Make an appointment to have your pictures taken. (For store owners and top managers only.) Not only will you have professional portraits to use as you wish on your store website and in your store promotions, you’ll also ratchet up the odds that your store gets additional editorial love in INSTORE. Portraits are shot in the photo studio in Room 324 — on the second floor, right up the stairs behind the “Cool Stores Experience” area. Drop by the INSTORE booth to book an appointment time.
  • Speaking of the INSTORE booth, we’re located right in front of the revamped Town Square at the center of the show. Come see us, and while you’re in Town Square, have a coffee or glass of wine (depending on the time of day) at Smarty’s Bar and Cafe, or get your fortune told by Madame Zandra, or have your cariacture drawn by one of Chicago’s top cariacture artists.

    /* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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