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GN Diamond Presents: Selling Diamonds Through a Pandemic

Shane Decker tells you how to maintain your diamond selling game during the pandemic.

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GN Diamond’s Asaf Herskovitz and Shane Decker, INSTORE columnist and owner of the Ex-Sell-Ence Academy, are focusing on your needs in this sponsored webinar. You’ll get all the info you need to maintain your diamond selling game during the COVID-19 pandemic. Learn how to deal with your customers and vendors and how to keep those lines of communication open for business even if you’re not.


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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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