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GN Diamond Presents: Selling Diamonds Through a Pandemic

Shane Decker tells you how to maintain your diamond selling game during the pandemic.

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GN Diamond’s Asaf Herskovitz and Shane Decker, INSTORE columnist and owner of the Ex-Sell-Ence Academy, are focusing on your needs in this sponsored webinar. You’ll get all the info you need to maintain your diamond selling game during the COVID-19 pandemic. Learn how to deal with your customers and vendors and how to keep those lines of communication open for business even if you’re not.


The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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