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GN Diamond Presents: Selling Diamonds Through a Pandemic

Shane Decker tells you how to maintain your diamond selling game during the pandemic.

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GN Diamond’s Asaf Herskovitz and Shane Decker, INSTORE columnist and owner of the Ex-Sell-Ence Academy, are focusing on your needs in this sponsored webinar. You’ll get all the info you need to maintain your diamond selling game during the COVID-19 pandemic. Learn how to deal with your customers and vendors and how to keep those lines of communication open for business even if you’re not.


The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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