Connect with us

Headlines

Gucci Unveils New Bond Street Boutique in London

New store has 15,000 square feet space spread over five floors in a historic building.

mm

Published

on

Gucci Unveils New Bond Street Boutique in London
PHOTOGRAPHY: BCFC / Shutterstock.com

Luxury brand Gucci (Florence, Italy) has opened a new boutique on London’s New Bond Street, replacing a former location on the corner of Old Bond Street, Women’s Wear Daily reports. The store reflects the brand’s Gucci Salon concept as a celebration of the house’s craftsmanship and involvement in art.

The store is double the space of the previous one, taking up 15,000 square feet with five floors inside a building that opened in 1913 as an art gallery, WWD reports. The building is preserved by Historic England, a public body of the British government, which limits work on the space to minor restorations.

The former gallery space now displays Gucci’s handbags, fine jewelry, women’s ready-to-wear and footwear set against white columns and dark wooden chevron flooring.

A curved staircase leads to the lower floor, where men’s ready-to-wear, watches and small leather goods are positioned. A mezzanine has been installed for the Gucci Valigeria travel collection, which replicates a vintage railway train.

The Tudor Room is dedicated to Gucci’s past with a selection of suitcases and duffel bags from the brand’s archive in Florence spanning from the 1930s to the ‘80s.

This is Gucci’s first European store with a Salon on the top floor reserved for VIPs and top-tier clients by appointment only. The room will change with each appointment as it will be tweaked to fit the tastes of the client, WWD notes.

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular