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Hearts On Fire Announces the Appointment of Yunjo Lee as Chief Creative Officer

The appointment is effective on September 19.




Yunjo Lee

Yunjo Lee
PHOTOGRAPHY:  Courtesy of Hearts On Fire

(PRESS RELEASE) BOSTON, MA — Hearts On Fire, the internationally recognized jewelry brand known for the unparalleled sparkle of its signature cut diamonds, has today announced the appointment of Yunjo Lee to the role of Chief Creative Officer, effective September 19th 2023. Ms. Lee will report to Rita Maltez, the brand’s Global President.

The joining of Lee in a key creative leadership role is the latest addition to Hearts On Fire’s recent strong hirings, part of the brand’s strategic transformation program to elevate its fine jewelry position. In this role, Lee will lead and inspire creative strategy and product development and evolve the brand’s design studio.

An acclaimed designer with over two decades of experience, Lee’s body of work includes developing iconic collections with legendary artists Paloma Picasso and Frank Gehry for Tiffany and Co.

In her most recent position as Director of Jewelry Design at Canadian direct-to-consumer jewelry brand Mejuri, she oversaw both women’s and men’s collections and drove collaborations with style icons such as Jenna Lyons and Raul at Luar.

Ms. Maltez commented on the appointment, “Hearts On Fire is transforming into a new kind of brand. We are building on our legacy of quality and craftsmanship, while stepping firmly into the future with modernity and openness. I am excited for what Yunjo brings to Hearts On Fire at this important junction. Her passion for her craft, her strong track record and sensibility is exactly what we need. I’m delighted to have her as part of the Hearts On Fire team and can’t wait to see her creations.”


Commenting on her appointment, Lee says: “I am deeply attracted by Hearts On Fire’s vision to deliver a fresh perspective in the fine jewelry category. The brand operates at the intersection between quality and creativity. This is what excited me about joining the brand – the ability to create aspirational yet ownable pieces. I’m thrilled to have the opportunity to be part of the brand and bring this vision to life.”

About Hearts On Fire

Since 1996 Hearts On Fire, The World’s Most Perfectly Cut Diamond, has stood for the highest standards in diamond cutting excellence. Hearts On Fire diamonds begin from the most optically pure and responsibly sourced raw materials and are perfected through exceptional craftsmanship and consistent precision. The result is a sparkle and brilliance unmatched in any other diamond.

Hearts On Fire diamond jewelry is available globally in over 26 countries and 800 locations. For more information and to purchase online, visit

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