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Here’s What Jewelers Fear the Most

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There’s one agency no one wants to hear from.

As a jeweler, certain fears keep you awake at night. But have you ever wondered if your colleagues are worried about the same things you are?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you a question from our 2014 survey: “What scenario frightens you the most?”

The most popular answer, chosen by 19 percent of respondents, was related to audits: “The IRS invites you to come in and discuss your tax return.”

Other frightening scenarios and the percentage of respondents who chose them:

  • The diamond is fake! — 16 percent
  • Crack! Egads, I’ve broken her rings. — 13 percent
  • A big-name jeweler is opening across the road. — 12 percent
  • It’s a sure thing. The buy-in is $100,000 … — 11 percent
  • Boss, I’ve had a better offer. — 7 percent
  • You’ll be in Vegas and the kid is in charge for five days. — 1 percent

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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