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How Much Jewelry Is Too Much for a Man to Wear?

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When it comes to accessorizing, confidence is critical.

It seems to work for Johnny Depp, but not every man can pull off some of the lavish adornments that the movie star does. That’s the issue Vogue explores in the context of modern dating and the rapidly expanding men’s jewelry market, with writer Marina Khorosh noting “it appears that everyone is seizing the opportunity to offer the newest version of the metrosexual male a bohemian touch.” As for how much jewelry is too much, that depends on how confident he is wearing it, she adds.

Read more at Vogue

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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