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How to Drive More Diamond Sales

From perfecting add-ons to having the right diamond jewelry, here’s how to make the holidays brighter than ever!




Are you excited about the coming holiday season? Nervous? Not sure if you’ve got enough of the merchandise that will sell or time to train your sales staff on how to sell up, sell more – or just plain sell? In this webinar, Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, will give you the simple techniques you can use right now to capture sales and keep customers coming back, teach you how to brief your sales reps on selling natural and lab-grown diamonds and outline the hottest selling diamond jewelry to have in stock to make this a December to remember.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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