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How to Drive More Diamond Sales

From perfecting add-ons to having the right diamond jewelry, here’s how to make the holidays brighter than ever!

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Are you excited about the coming holiday season? Nervous? Not sure if you’ve got enough of the merchandise that will sell or time to train your sales staff on how to sell up, sell more – or just plain sell? In this webinar, Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, will give you the simple techniques you can use right now to capture sales and keep customers coming back, teach you how to brief your sales reps on selling natural and lab-grown diamonds and outline the hottest selling diamond jewelry to have in stock to make this a December to remember.

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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