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How to Drive More Diamond Sales

From perfecting add-ons to having the right diamond jewelry, here’s how to make the holidays brighter than ever!




Are you excited about the coming holiday season? Nervous? Not sure if you’ve got enough of the merchandise that will sell or time to train your sales staff on how to sell up, sell more – or just plain sell? In this webinar, Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, will give you the simple techniques you can use right now to capture sales and keep customers coming back, teach you how to brief your sales reps on selling natural and lab-grown diamonds and outline the hottest selling diamond jewelry to have in stock to make this a December to remember.



Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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