How to Drive More Diamond Sales

From perfecting add-ons to having the right diamond jewelry, here’s how to make the holidays brighter than ever!

Published

2 years ago

October 19, 2022

Are you excited about the coming holiday season? Nervous? Not sure if you’ve got enough of the merchandise that will sell or time to train your sales staff on how to sell up, sell more – or just plain sell? In this webinar, Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, will give you the simple techniques you can use right now to capture sales and keep customers coming back, teach you how to brief your sales reps on selling natural and lab-grown diamonds and outline the hottest selling diamond jewelry to have in stock to make this a December to remember.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”