1 To kick off National Iced Tea Month, set out some tall glasses, prepare some double-strength tea and ice cubes, and via Facebook or a casual email invite your customers to drop by. Seriously, who could resist a low-pressure, low-calorie nudge like that, especially with the mercury climbing?
8 According to polls, we are spending less time than ever with our closest friends. On Best Friends Day, do your bit to fight the “friendship recession”: Roll out a special discount or gift for a customer who comes in with a pal. Encourage them to post their finds on social media so their other friends can comment.
15 For a demographic that claims to be low-maintenance and easily satisfied, dads are a tricky target for retailers. Do nothing but lay out some watches and cufflinks, and you’ll probably get a so-so return on Father’s Day. Take some risk with inventory and men’s jewelry (80% of men wear some sort), and the rewards could be handsome. The key is in the marketing. As Dad, used to say, “Go for it!”
26 It’s National Handshake Day. Test yours and your employees’ grips. Your goal is a firm, friendly, double pump that lasts no longer than three seconds.
