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If She Didn’t Like the Platinum, She Really Won’t Like the Moissanite

This real customer wanted the sheen of sparkly copper.

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If She Didn’t Like the Platinum, She Really Won’t Like the Moissanite

A customer sent her fiancé into the store with a piece of copper wire coated with a sparkling something. He said she wanted a ring just like it in platinum with the same finish. We told him there was no finish available to re-create what he was showing us. We called a month later to tell him his platinum band was ready for pickup. When they came in, she became quite snarly because the sparkle finish she asked for was not there. We tried to explain, but she was not hearing us. She said she needed the sparkle to remind her every day of “the sparkle in their lives.” She demanded to know why it took us a month to tell her it was not possible. We explained that we had told her fiancé the day he came in. When she glared at him and asked why he didn’t tell her, he just looked at the floor. (She is 5 foot tall. He is 6 feet 4 inches.) She refused the platinum band we had special-ordered and walked out of the store. We were left to wonder what will happen when she finds out the focal stone in her engagement ring isn’t the 1.5-carat diamond she thinks it is, but rather a stunning moissanite at a tenth the price?

Provided anonymously to INSTORE’s Big Survey

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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