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True Tales

If She Didn’t Like the Platinum, She Really Won’t Like the Moissanite

This real customer wanted the sheen of sparkly copper.

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A customer sent her fiancé into the store with a piece of copper wire coated with a sparkling something. He said she wanted a ring just like it in platinum with the same finish. We told him there was no finish available to re-create what he was showing us. We called a month later to tell him his platinum band was ready for pickup. When they came in, she became quite snarly because the sparkle finish she asked for was not there. We tried to explain, but she was not hearing us. She said she needed the sparkle to remind her every day of “the sparkle in their lives.” She demanded to know why it took us a month to tell her it was not possible. We explained that we had told her fiancé the day he came in. When she glared at him and asked why he didn’t tell her, he just looked at the floor. (She is 5 foot tall. He is 6 feet 4 inches.) She refused the platinum band we had special-ordered and walked out of the store. We were left to wonder what will happen when she finds out the focal stone in her engagement ring isn’t the 1.5-carat diamond she thinks it is, but rather a stunning moissanite at a tenth the price?

Provided anonymously to INSTORE’s Big Survey

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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True Tales

Sometimes, It’s Just Best to Ignore Advice

Two tales of misjudged looks.

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True Tales

I Was Feeling Down Until This 94-Year-Old Client Reminded Me Why We Do What We Do

She helped break this jeweler out of the blues.

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WINTER HERE IN the Midwest was brutal. Sales were way down. The news of more and more great stores and jewelry manufacturers closing was starting to weigh on me. Then last week, Lorraine walked in and wanted to design a ring. She had some gold and a 5 mm CZ that she had received for making purchases on a website. She just wanted a wide gold band with the CZ in the middle. She asked me how long it would take, then she told me she would be 94 the beginning of May, pointing out she didn’t know how much time she had left, so the sooner the better. She made me realize that I had forgotten to live forward and be in the moment. She was exactly what I needed to get out of the slump. Her ring was delivered within the week, and she was thrilled. — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI

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True Tales

That Time the Manager Got Blown Across the Showroom By Electric Wires

The staff came to his rescue … from mouth-to-mouth.

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I HAD a great assistant manager who also happened to be very handy doing repairs around the store. One time, he was working on an electrical problem in the island in the front of the store. Somehow, some of the wires got crossed and blew him back onto the floor in a pile of debris in the center of the island semi-conscious. Another employee, a part-time ambulance attendant, asked, “Should I give him mouth-to-mouth?” And the chorus replied, “No, let him lie!” This is the stuff of legends! — Jon Walp, Long Jewelers, Virginia Beach, VA

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