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Necklace Under $5,000

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Shy Creation evil eye necklace with onyx, mother of pearl and diamondsINSTORE Design Awards 2020 – Necklace Under $5,000

Shy Creation

Evil eye necklace with onyx, mother of pearl and diamonds (0.29 TCW), $860

alysa teichman:

I love how the funkiness of this evil eye features baguette diamonds as eyelashes.

jonathan landsberg:

The designers at Shy do it again! Style-wise right on the money. Brilliant use of the baguettes for the eyelashes. It’s not uncommon to see the evil eye from pretty much every designer, but can they do it for the same retail price? $860? You can’t miss with anything they make!

benjamin guttery:

It’s all in the details on this fashionable and timely representation of an ancient symbol. Talismanic symbols are incredibly popular, especially during this time when everyone wants a little extra sparkle from their “protective” pieces.


Dana Bronfman 18K yellow gold and oxidized sterling silver necklace with diamonds
INSTORE Design Awards 2020 – Necklace Under $5,000

Dana Bronfman

18K yellow gold and oxidized sterling silver necklace with diamonds (approx. 0.50 TCW), $3,590


Stuller 14K yellow gold 18-inch necklace with diamond bar
INSTORE Design Awards 2020 – Necklace Under $5,000

Stuller

14K yellow gold 18-inch necklace with diamond bar (0.17 TCW), $831


Allison Kaufman 14K gold necklace featuring blue topaz

RETAILER’S CHOICE AWARD

Allison Kaufman Co.

14K gold necklace features London blue topaz (2.5 TCW), Sky blue topaz (2.16 TCW), and diamonds (0.09 TCW.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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