Connect with us

Headlines

Jeweler Shutting Down His Store — He Blames a Changing World

The store has been in business for 30 years.

mm

Published

on

After three decades in business, Maxwell Jewelers in Winston-Salem, NC, is closing.

Danny Wingo, who owns the store with his wife, Ellen, says changes in the economy and the industry factored in, the Winston-Salem Journal reports. He’s currently holding a going-out-of-business sale.

Business at the store never fully recovered following the Great Recession, Wingo said. Additionally, in his experience, millennials don’t seem to buy jewelry for as many occasions as previous generations did — many of them only buy for the big life events such as engagements.

Online shopping has also had a negative effect on the business, he said.

Wingo will continue to operate Wingo’s Fine Jewelry in nearby Clemmons, the Journal reports.

He plans to “concentrate more on the younger people getting engaged and that aspect of it, and be very competitive as far as that goes.”

Advertisement


Read more at the Winston-Salem Journal

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular