Connect with us

Headlines

Jeweler Shutting Down His Store — He Blames a Changing World

The store has been in business for 30 years.

mm

Published

on

After three decades in business, Maxwell Jewelers in Winston-Salem, NC, is closing.

Danny Wingo, who owns the store with his wife, Ellen, says changes in the economy and the industry factored in, the Winston-Salem Journal reports. He’s currently holding a going-out-of-business sale.

Business at the store never fully recovered following the Great Recession, Wingo said. Additionally, in his experience, millennials don’t seem to buy jewelry for as many occasions as previous generations did — many of them only buy for the big life events such as engagements.

Online shopping has also had a negative effect on the business, he said.

Wingo will continue to operate Wingo’s Fine Jewelry in nearby Clemmons, the Journal reports.

He plans to “concentrate more on the younger people getting engaged and that aspect of it, and be very competitive as far as that goes.”

Advertisement


Read more at the Winston-Salem Journal

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Most Popular