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This Jeweler Scored a Perfect 10 for His Floor Routine

Dismounts, remounts … what’s in a name?

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This Jeweler Scored a Perfect 10 for His Floor Routine
PHOTO: ISTOCKPHOTO

“I was discussing some of the features of diamonds with a customer and mentioned that she had a very good understanding of diamonds. She agreed and described herself as a ‘gymnast.’ I kept my composure, but my colleagues awarded me with a new title.” — J. Mason C., Chapel Hill, NC

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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