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Jewelers Mutual Group Announces Online Publication for Jewelry Industry

It will be called the Zing Report.




(PRESS RELEASE)NEENAH, WI — The Jewelers Mutual Group announces the launch of its newest endeavor: The Zing Report! The new business-to-business website is designed specifically for the jewelry industry.

With the tagline “Celebrating our Industry,” The Zing Report will focus on all aspects of the jewelry industry and community worth celebrating. Content will include trends and fashion, retailer highlights, good news about the many ways the industry gives back, industry personalities, trade show travel and more.

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Mark Smelzer, chief content executive for Jewelers Mutual, will oversee the content in collaboration with former JCK editor and Jewelers Mutual’s new senior content editor, Emili Vesilind.

The Zing Report is a brand extension of Jewelers Mutual’s successful Zing platform, the online jewelry industry hub designed as a one-stop shop to provide jewelry retailers with world-class products, services and information for the betterment of their businesses.

“When we surveyed the B2B jewelry industry publication landscape, we realized a huge opportunity existed for a celebratory, ‘feel-good’ publication focusing on all the good in our industry. We hope this new vehicle entertains, informs and helps execute on Jewelers Mutual’s goal of ‘raising the tide of the jewelry industry,’” Smelzer said.

“There are so many people quietly doing great things in the jewelry and gem industries—and we can’t wait to shine a spotlight on these innovators and changemakers,” Vesilind said.


In addition to the monthly publication, The Zing Report will also produce a weekly newsletter — with the latest headlines – delivered to subscribers’ mailboxes. Interested parties can sign up for the newsletter at For more information about The Zing Report, visit



Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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