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Jewelers Share Their Best-Selling Wedding Jewelry Over the Last Year




John Bagley has been our most successful brand in the last several months. The styles are classic, yet contemporary, and we have been selling the rose and white gold styles in all price ranges. — Annette Kinzie, Leonard Jewelry, Stillwater, OK

ABOVE: Engagement ring by John Bagley in 14K rose and white gold with diamond accents (0.26 TCW) and matching wedding band with diamond accents (0.12 TCW).

Top-Selling Wedding Jewelry Brands

Top-selling wedding jewelry brands over the last year*

Gabriel & Co. (16), Simon G (7), Stuller (7), Lashbrook (6), Camelot Bridal (5), Frederick Goldman (5), Hearts On Fire (5), Simon Golub (5), IDD (4), Ostbye (4), Ancora (3), Crown Ring (3), Gems One (3), John Bagley (3), Kim International (3), Mark Schneider Design (3), S. Kashi (3), Tacori (3), Unique Settings Of New York (3), Verragio (3), A. Jaffe (2), Allison-Kaufman (2), Benchmark (2), Christopher Designs (2), Frederic Sage (2), JB Star (2), Joshua J (2), Levy Creations (2), Overnight (2), Rego (2), Simply Diamonds (2), Sylvie (2), True Romance (2)

* Brands mentioned by more than one of 139 Brain Squad members when we asked what had been their best-selling wedding jewelry brands in the past 12 months.



Lashbrook Designs are really popular since they revamped their look. — Carol Drake, Touch of Silver Gold & Old , Nashville, IN

Fantasy Cut premium cut round diamonds (100 facet from IDD), set into semi-mounts from Ashi. — Larry Exum, Chandlee Jewelers, Athens, GA

Verragio semi-mounts with rose gold trim. A. Jaffe is coming back. — Milton Doolittle, Benold’s Jewelers, Austin, TX

We do well with Mark Schneider Design, Simon Golub and Gabriel & Co., which pretty much runs the gamut of price points, but that doesn’t seem to matter. — Chuck Kuba, Iowa Diamond, Des Moines, IA

Benchmark for bands. His band $300. Levy Creations for settings. Her engagement ring setting $1,500 to $2,000. Diamond average size 0.75 to 1.25 carats. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA

Rose gold is finally catching fire, especially in Frederic Sage pieces. Adwar, Overnight and Unique Settings have the halo and solitaire selections we need if we don’t create a custom piece. — Denise Oros, Linnea Jewelers, La Grange, IL


Victor Corp., Ostbye and Empire Corp. Halos are still strong, and we still have sales of three-stone rings, but micro-pavé settings beat them all. — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN

I’ve done well with Joshua J and Precision Set. We’re selling a lot of ovals and cushion cuts. — Marc Majors, Sam L. Majors, Midland, TX

Bridal Bells and Niki J by Gems One. — Bill Warren, The Gold Mine, Hudson, NC

Ever & Ever by Stuller is a great line that provides prototypes and customization options! — Traci Hill, Got Rocks, Harrisonburg, VA

Romance by Kim International and Star Gems — some two-tones, but mostly still white gold and still mostly halo styles. Some movement to non-halo with side diamonds. — James Gattas, James Gattas Jewelers, Memphis, TN

The Love Bright line from Ashi has shown the biggest increase in activity in the last year. — James Sickinger, Sickinger’s Jewelry, Lowell, IN


We’re thrilled to now have the L’Amour Crisscut (by Christopher Designs) diamond engagement rings and wedding bands. They are beyond stunning!  — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Amavida by Gabriel & Co., Simon G, Classique, and JB Star crossing all price categories. — Bob Richards, Bob Richards Jewelers, Germantown, TN

This article originally appeared in the September 2016 edition of INSTORE.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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