Joel and Kendra WilandJ David Jewelry, Broken Arrow, OK After 20 years, we have learned to concentrate on what we at J David do best. We...
A study in the Journal of Marketing has found that when customers do something environmentally conscious, like tote around a reusable bag, they are much more...
The truth about sales lies in your customer. Jewelry lore has it that if you sell high-end jewelry, you should never be “on sale.” But the...
When your client truly understands just what makes a diamond special, she won’t leave without one.
His expectations were not highly realistic.
Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand. Plan of...
I received a written offer from a used-car salesman looking to buy a diamond and bridal/wedding set: he wanted an additional 15 percent off my sales...
“I don’t know anybody here.” When to use it? At an event where you don’t know anyone. It disarms others’ preoccupations. It’s honest, fun, and if...
Knowing your turn ratio is one thing, but understanding how to use it is another. Stock turn: that elusive nirvana between having too much and not...
A couple of strategic moves can lower your taxable income and boost your cash flow. During tax time, wouldn’t it be great to lower your taxes and...
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