Let?s Get Small

Published

15 years ago

August 8, 2008

Two divisions debut in America’s Coolest Stores

It’s here: the seventh edition of our annual hunt for America’s most innovative jewelry stores — INSTORE’s America’s Coolest Stores. And this year’s contest comes to you with one very major difference:

For the first time ever, we have two completely different competition categories — Big Cool and Small Cool. Each store’s category was determined by its number of full-time employees — 11 or more, Big Cool; 10 or fewer, Small Cool. Each category had its own pool of entrants, its own panel of judges, and ultimately, its own grand-prize winner. Congratulations to America’s two coolest stores — Big Cool winner Lee Read Jewelers of Meridian, ID, and Small Cool winner, Zachary’s Jewelers of Annapolis, MD.

Why the change? Because, as the America’s Coolest Stores contest has gained notoriety, we’ve heard from more and more jewelers how the winning selection of stores didn’t always feel like they were, to use a little emotional shorthand, “one of us.”

We hope that the new divisions bring a different feel to the selection of winners and that, no matter how large your store and how generous your start-up budget, you’ll feel a connection to at least some honorees in this issue. As for the others, as always, you can drool along with the rest of us.

Finally, I want to extend a special thumbs-up to the 117 stores that entered, the judges who donated their time, as well as the INSTORE staff (who have put in tons of overtime on this issue). We’re eager to hear your reactions. Let us know what you think of the winners, the new rules, the whole shebang.

Wishing you the very best business…
David Squires
dsquires@instoremag.com

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”