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Two divisions debut in America’s Coolest Stores

 

It’s here: the seventh edition of our annual hunt for America’s most innovative jewelry stores — INSTORE’s America’s Coolest Stores. And this year’s contest comes to you with one very major difference: 
 
For the first time ever, we have two completely different competition categories — Big Cool and Small Cool. Each store’s category was determined by its number of full-time employees — 11 or more, Big Cool; 10 or fewer, Small Cool. Each category had its own pool of entrants, its own panel of judges, and ultimately, its own grand-prize winner. Congratulations to America’s two coolest stores — Big Cool winner Lee Read Jewelers of Meridian, ID, and Small Cool winner, Zachary’s Jewelers of Annapolis, MD.  
 
Why the change? Because, as the America’s Coolest Stores contest has gained notoriety, we’ve heard from more and more jewelers how the winning selection of stores didn’t always feel like they were, to use a little emotional shorthand, “one of us.” 
 
We hope that the new divisions bring a different feel to the selection of winners and that, no matter how large your store and how generous your start-up budget, you’ll feel a connection to at least some honorees in this issue. As for the others, as always, you can drool along with the rest of us. 
 
Finally, I want to extend a special thumbs-up to the 117 stores that entered, the judges who donated their time, as well as the INSTORE staff (who have put in tons of overtime on this issue). We’re eager to hear your reactions. Let us know what you think of the winners, the new rules, the whole shebang.  
 
Wishing you the very best business… 
David Squires 
[email protected] 
 

 

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Let?s Get Small

Published

on

Two divisions debut in America’s Coolest Stores

 

It’s here: the seventh edition of our annual hunt for America’s most innovative jewelry stores — INSTORE’s America’s Coolest Stores. And this year’s contest comes to you with one very major difference: 
 
For the first time ever, we have two completely different competition categories — Big Cool and Small Cool. Each store’s category was determined by its number of full-time employees — 11 or more, Big Cool; 10 or fewer, Small Cool. Each category had its own pool of entrants, its own panel of judges, and ultimately, its own grand-prize winner. Congratulations to America’s two coolest stores — Big Cool winner Lee Read Jewelers of Meridian, ID, and Small Cool winner, Zachary’s Jewelers of Annapolis, MD.  
 
Why the change? Because, as the America’s Coolest Stores contest has gained notoriety, we’ve heard from more and more jewelers how the winning selection of stores didn’t always feel like they were, to use a little emotional shorthand, “one of us.” 
 
We hope that the new divisions bring a different feel to the selection of winners and that, no matter how large your store and how generous your start-up budget, you’ll feel a connection to at least some honorees in this issue. As for the others, as always, you can drool along with the rest of us. 
 
Finally, I want to extend a special thumbs-up to the 117 stores that entered, the judges who donated their time, as well as the INSTORE staff (who have put in tons of overtime on this issue). We’re eager to hear your reactions. Let us know what you think of the winners, the new rules, the whole shebang.  
 
Wishing you the very best business… 
David Squires 
[email protected] 
 

 

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Most Popular