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Two divisions debut in America’s Coolest Stores

 

It’s here: the seventh edition of our annual hunt for America’s most innovative jewelry stores — INSTORE’s America’s Coolest Stores. And this year’s contest comes to you with one very major difference: 
 
For the first time ever, we have two completely different competition categories — Big Cool and Small Cool. Each store’s category was determined by its number of full-time employees — 11 or more, Big Cool; 10 or fewer, Small Cool. Each category had its own pool of entrants, its own panel of judges, and ultimately, its own grand-prize winner. Congratulations to America’s two coolest stores — Big Cool winner Lee Read Jewelers of Meridian, ID, and Small Cool winner, Zachary’s Jewelers of Annapolis, MD.  
 
Why the change? Because, as the America’s Coolest Stores contest has gained notoriety, we’ve heard from more and more jewelers how the winning selection of stores didn’t always feel like they were, to use a little emotional shorthand, “one of us.” 
 
We hope that the new divisions bring a different feel to the selection of winners and that, no matter how large your store and how generous your start-up budget, you’ll feel a connection to at least some honorees in this issue. As for the others, as always, you can drool along with the rest of us. 
 
Finally, I want to extend a special thumbs-up to the 117 stores that entered, the judges who donated their time, as well as the INSTORE staff (who have put in tons of overtime on this issue). We’re eager to hear your reactions. Let us know what you think of the winners, the new rules, the whole shebang.  
 
Wishing you the very best business… 
David Squires 
[email protected] 
 

 

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

Let?s Get Small

Published

on

Two divisions debut in America’s Coolest Stores

 

It’s here: the seventh edition of our annual hunt for America’s most innovative jewelry stores — INSTORE’s America’s Coolest Stores. And this year’s contest comes to you with one very major difference: 
 
For the first time ever, we have two completely different competition categories — Big Cool and Small Cool. Each store’s category was determined by its number of full-time employees — 11 or more, Big Cool; 10 or fewer, Small Cool. Each category had its own pool of entrants, its own panel of judges, and ultimately, its own grand-prize winner. Congratulations to America’s two coolest stores — Big Cool winner Lee Read Jewelers of Meridian, ID, and Small Cool winner, Zachary’s Jewelers of Annapolis, MD.  
 
Why the change? Because, as the America’s Coolest Stores contest has gained notoriety, we’ve heard from more and more jewelers how the winning selection of stores didn’t always feel like they were, to use a little emotional shorthand, “one of us.” 
 
We hope that the new divisions bring a different feel to the selection of winners and that, no matter how large your store and how generous your start-up budget, you’ll feel a connection to at least some honorees in this issue. As for the others, as always, you can drool along with the rest of us. 
 
Finally, I want to extend a special thumbs-up to the 117 stores that entered, the judges who donated their time, as well as the INSTORE staff (who have put in tons of overtime on this issue). We’re eager to hear your reactions. Let us know what you think of the winners, the new rules, the whole shebang.  
 
Wishing you the very best business… 
David Squires 
[email protected] 
 

 

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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