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Line Time: I’m On My Way Over So You Can Shoot Me

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I know a saleswoman whose customer’s order got messed up. She called the customer right away and announced,  
 
?I just heard what happened. I’m on my way over so you can shoot me.?  
 
She then brought her customer a box of her favorite donuts. Her quick thinking, humility, and the sweets softened the blow and got the relationship rolling again. 
 
SOURCE: Michelle Nichols, ?Savvy Selling? column in BusinessWeek .com; see Click here for more.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Line Time

Line Time: I’m On My Way Over So You Can Shoot Me

mm

Published

on

I know a saleswoman whose customer’s order got messed up. She called the customer right away and announced,  
 
?I just heard what happened. I’m on my way over so you can shoot me.?  
 
She then brought her customer a box of her favorite donuts. Her quick thinking, humility, and the sweets softened the blow and got the relationship rolling again. 
 
SOURCE: Michelle Nichols, ?Savvy Selling? column in BusinessWeek .com; see Click here for more.

Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular