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Line Time: One Thing Women Really Like Is …

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Great way to get a man’s attention during a sales pitch is to say the words: 
 
?One thing women really like is …? 
 
WHY? Most men you’ll see in jewelry stores are aiming to please. But often, they don’t know how. By telling them what women like ? e.g. a surprise method of gifting jewelry, you become the expert. But use your expertise wisely. Don’t blow it by coming out with an obvious sales come-on like: ?One thing women really like is … diamonds?.  

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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Line Time

Line Time: One Thing Women Really Like Is …

mm

Published

on

Great way to get a man’s attention during a sales pitch is to say the words: 
 
?One thing women really like is …? 
 
WHY? Most men you’ll see in jewelry stores are aiming to please. But often, they don’t know how. By telling them what women like ? e.g. a surprise method of gifting jewelry, you become the expert. But use your expertise wisely. Don’t blow it by coming out with an obvious sales come-on like: ?One thing women really like is … diamonds?.  

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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