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Linetime: If You Drive a Toyota, Don’t Buy a Ferrari Diamond

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“If you drive a Toyota, don’t try to buy a Ferrari diamond. Later on you can upgrade, add to it, or redesign.”

WHEN TO USE IT: When to use it? With a potential groom who obviously doesn’t have a substantial budget for the ring. Make their experience comfortable and they’ll have the confidence to return. (A generous upgrade policy helps too.)

Source: Valentina Adeler Armour, Adeler Jewelers, Great Falls, VA

This article originally appeared in the September 2016 edition of INSTORE.


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