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Linetime: If You Drive a Toyota, Don’t Buy a Ferrari Diamond

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“If you drive a Toyota, don’t try to buy a Ferrari diamond. Later on you can upgrade, add to it, or redesign.”

WHEN TO USE IT: When to use it? With a potential groom who obviously doesn’t have a substantial budget for the ring. Make their experience comfortable and they’ll have the confidence to return. (A generous upgrade policy helps too.)

Source: Valentina Adeler Armour, Adeler Jewelers, Great Falls, VA

This article originally appeared in the September 2016 edition of INSTORE.


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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Linetime: If You Drive a Toyota, Don’t Buy a Ferrari Diamond

mm

Published

on

“If you drive a Toyota, don’t try to buy a Ferrari diamond. Later on you can upgrade, add to it, or redesign.”

WHEN TO USE IT: When to use it? With a potential groom who obviously doesn’t have a substantial budget for the ring. Make their experience comfortable and they’ll have the confidence to return. (A generous upgrade policy helps too.)

Source: Valentina Adeler Armour, Adeler Jewelers, Great Falls, VA

This article originally appeared in the September 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular