Connect with us

Linetime: If You Drive a Toyota, Don’t Buy a Ferrari Diamond

mm

Published

on

“If you drive a Toyota, don’t try to buy a Ferrari diamond. Later on you can upgrade, add to it, or redesign.”

WHEN TO USE IT: When to use it? With a potential groom who obviously doesn’t have a substantial budget for the ring. Make their experience comfortable and they’ll have the confidence to return. (A generous upgrade policy helps too.)

Source: Valentina Adeler Armour, Adeler Jewelers, Great Falls, VA

This article originally appeared in the September 2016 edition of INSTORE.


Advertisement

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular

Line Time

Linetime: If You Drive a Toyota, Don’t Buy a Ferrari Diamond

mm

Published

on

“If you drive a Toyota, don’t try to buy a Ferrari diamond. Later on you can upgrade, add to it, or redesign.”

WHEN TO USE IT: When to use it? With a potential groom who obviously doesn’t have a substantial budget for the ring. Make their experience comfortable and they’ll have the confidence to return. (A generous upgrade policy helps too.)

Source: Valentina Adeler Armour, Adeler Jewelers, Great Falls, VA

This article originally appeared in the September 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular