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Linetime: If You Drive a Toyota, Don’t Buy a Ferrari Diamond

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“If you drive a Toyota, don’t try to buy a Ferrari diamond. Later on you can upgrade, add to it, or redesign.”

WHEN TO USE IT: When to use it? With a potential groom who obviously doesn’t have a substantial budget for the ring. Make their experience comfortable and they’ll have the confidence to return. (A generous upgrade policy helps too.)

Source: Valentina Adeler Armour, Adeler Jewelers, Great Falls, VA

This article originally appeared in the September 2016 edition of INSTORE.


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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Linetime: If You Drive a Toyota, Don’t Buy a Ferrari Diamond

mm

Published

on

“If you drive a Toyota, don’t try to buy a Ferrari diamond. Later on you can upgrade, add to it, or redesign.”

WHEN TO USE IT: When to use it? With a potential groom who obviously doesn’t have a substantial budget for the ring. Make their experience comfortable and they’ll have the confidence to return. (A generous upgrade policy helps too.)

Source: Valentina Adeler Armour, Adeler Jewelers, Great Falls, VA

This article originally appeared in the September 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular