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Line Time: If This Doesn’t Get You Great Sex

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[h4][b]A male customer is dithering on a purchase for his wife (or girlfriend). You ‘ve gotten to know each other a bit, and you know he’s not too prudish for a little off-color humor. So, when he’s holding the item in his hand, you laugh and say: [/b][/h4]

“If this doesn’t get you an evening of great sex, I’ll refund your money.”

Why? The joke makes a tense decision easier. And, while definitely not appropriate for everyone, it’s an earthy, guy-to-guy way of expressing the very real fact that a jewelry purchase is a terrific relationship- and romance-enhancer. As for the refund offer, you’re no more likely to give a refund with this pitch as you would with any other sale.

Source: Lauri and Bruce Lipsey, The Jewelry Studio; Encino, CA

This story is from the September 2004 edition of INSTORE

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Line Time

Line Time: If This Doesn’t Get You Great Sex

mm

Published

on

LINETIME

[h4][b]A male customer is dithering on a purchase for his wife (or girlfriend). You ‘ve gotten to know each other a bit, and you know he’s not too prudish for a little off-color humor. So, when he’s holding the item in his hand, you laugh and say: [/b][/h4]

“If this doesn’t get you an evening of great sex, I’ll refund your money.”

Why? The joke makes a tense decision easier. And, while definitely not appropriate for everyone, it’s an earthy, guy-to-guy way of expressing the very real fact that a jewelry purchase is a terrific relationship- and romance-enhancer. As for the refund offer, you’re no more likely to give a refund with this pitch as you would with any other sale.

Source: Lauri and Bruce Lipsey, The Jewelry Studio; Encino, CA

Advertisement

This story is from the September 2004 edition of INSTORE

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular