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[h4][b]A male customer is dithering on a purchase for his wife (or girlfriend). You ‘ve gotten to know each other a bit, and you know he’s not too prudish for a little off-color humor. So, when he’s holding the item in his hand, you laugh and say: [/b][/h4]

“If this doesn’t get you an evening of great sex, I’ll refund your money.”

Why? The joke makes a tense decision easier. And, while definitely not appropriate for everyone, it’s an earthy, guy-to-guy way of expressing the very real fact that a jewelry purchase is a terrific relationship- and romance-enhancer. As for the refund offer, you’re no more likely to give a refund with this pitch as you would with any other sale.

Source: Lauri and Bruce Lipsey, The Jewelry Studio; Encino, CA

This story is from the September 2004 edition of INSTORE

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