Connect with us

Line Time: If This Doesn’t Get You Great Sex

mm

Published

on

LINETIME

[h4][b]A male customer is dithering on a purchase for his wife (or girlfriend). You ‘ve gotten to know each other a bit, and you know he’s not too prudish for a little off-color humor. So, when he’s holding the item in his hand, you laugh and say: [/b][/h4]

“If this doesn’t get you an evening of great sex, I’ll refund your money.”

Why? The joke makes a tense decision easier. And, while definitely not appropriate for everyone, it’s an earthy, guy-to-guy way of expressing the very real fact that a jewelry purchase is a terrific relationship- and romance-enhancer. As for the refund offer, you’re no more likely to give a refund with this pitch as you would with any other sale.

Source: Lauri and Bruce Lipsey, The Jewelry Studio; Encino, CA

This story is from the September 2004 edition of INSTORE

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Line Time

Line Time: If This Doesn’t Get You Great Sex

mm

Published

on

LINETIME

[h4][b]A male customer is dithering on a purchase for his wife (or girlfriend). You ‘ve gotten to know each other a bit, and you know he’s not too prudish for a little off-color humor. So, when he’s holding the item in his hand, you laugh and say: [/b][/h4]

“If this doesn’t get you an evening of great sex, I’ll refund your money.”

Why? The joke makes a tense decision easier. And, while definitely not appropriate for everyone, it’s an earthy, guy-to-guy way of expressing the very real fact that a jewelry purchase is a terrific relationship- and romance-enhancer. As for the refund offer, you’re no more likely to give a refund with this pitch as you would with any other sale.

Source: Lauri and Bruce Lipsey, The Jewelry Studio; Encino, CA

Advertisement

This story is from the September 2004 edition of INSTORE

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular