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Line Time: Just Give Her Half Your Stuff Now …

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A male customer is checking out engagement rings and is balking at the prices. He says he thinks he can get a better price on the kind of diamond he wants on the world’s biggest auction website.

You say:

“You’d make one of the most important purchases of your life on eBay? You’re going to tell her that you bought the symbol of your love on eBay? Just give her half your stuff now, man …”

Why? This is a humorous way to hammer home the very important message that romance is a big part of the engagement ring-buying process.

Source: Paul Dodds, Paul Dodds Jewelers; Lee’s Summit, M

This story is from the October 2004 edition of INSTORE

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Line Time

Line Time: Just Give Her Half Your Stuff Now …

mm

Published

on

A male customer is checking out engagement rings and is balking at the prices. He says he thinks he can get a better price on the kind of diamond he wants on the world’s biggest auction website.

You say:

“You’d make one of the most important purchases of your life on eBay? You’re going to tell her that you bought the symbol of your love on eBay? Just give her half your stuff now, man …”

Why? This is a humorous way to hammer home the very important message that romance is a big part of the engagement ring-buying process.

Source: Paul Dodds, Paul Dodds Jewelers; Lee’s Summit, M

Advertisement

This story is from the October 2004 edition of INSTORE

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular