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Line Time: Just Give Her Half Your Stuff Now …

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A male customer is checking out engagement rings and is balking at the prices. He says he thinks he can get a better price on the kind of diamond he wants on the world’s biggest auction website.

You say:

“You’d make one of the most important purchases of your life on eBay? You’re going to tell her that you bought the symbol of your love on eBay? Just give her half your stuff now, man …”

Why? This is a humorous way to hammer home the very important message that romance is a big part of the engagement ring-buying process.

Source: Paul Dodds, Paul Dodds Jewelers; Lee’s Summit, M

This story is from the October 2004 edition of INSTORE

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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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Line Time

Line Time: Just Give Her Half Your Stuff Now …

mm

Published

on

A male customer is checking out engagement rings and is balking at the prices. He says he thinks he can get a better price on the kind of diamond he wants on the world’s biggest auction website.

You say:

“You’d make one of the most important purchases of your life on eBay? You’re going to tell her that you bought the symbol of your love on eBay? Just give her half your stuff now, man …”

Why? This is a humorous way to hammer home the very important message that romance is a big part of the engagement ring-buying process.

Source: Paul Dodds, Paul Dodds Jewelers; Lee’s Summit, M

This story is from the October 2004 edition of INSTORE

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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