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Line Time: Just Give Her Half Your Stuff Now …

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A male customer is checking out engagement rings and is balking at the prices. He says he thinks he can get a better price on the kind of diamond he wants on the world’s biggest auction website.

You say:

“You’d make one of the most important purchases of your life on eBay? You’re going to tell her that you bought the symbol of your love on eBay? Just give her half your stuff now, man …”

Why? This is a humorous way to hammer home the very important message that romance is a big part of the engagement ring-buying process.

Source: Paul Dodds, Paul Dodds Jewelers; Lee’s Summit, M

This story is from the October 2004 edition of INSTORE

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Line Time

Line Time: Just Give Her Half Your Stuff Now …

mm

Published

on

A male customer is checking out engagement rings and is balking at the prices. He says he thinks he can get a better price on the kind of diamond he wants on the world’s biggest auction website.

You say:

“You’d make one of the most important purchases of your life on eBay? You’re going to tell her that you bought the symbol of your love on eBay? Just give her half your stuff now, man …”

Why? This is a humorous way to hammer home the very important message that romance is a big part of the engagement ring-buying process.

Source: Paul Dodds, Paul Dodds Jewelers; Lee’s Summit, M

Advertisement

This story is from the October 2004 edition of INSTORE

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular