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Line Time: Just Give Her Half Your Stuff Now …

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A male customer is checking out engagement rings and is balking at the prices. He says he thinks he can get a better price on the kind of diamond he wants on the world’s biggest auction website.

You say:

“You’d make one of the most important purchases of your life on eBay? You’re going to tell her that you bought the symbol of your love on eBay? Just give her half your stuff now, man …”

Why? This is a humorous way to hammer home the very important message that romance is a big part of the engagement ring-buying process.

Source: Paul Dodds, Paul Dodds Jewelers; Lee’s Summit, M

This story is from the October 2004 edition of INSTORE

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This Is The Best Line to Use When You Just Can’t Do Something

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“I’m not comfortable with that.”

Why use it? This is a good enough reason to object to anything because comfort is everything. And people won’t inquire why it’s not comfortable; they’ll respect your choice. You don’t have to defend it.

Source: Scott Ginsberg, a.k.a. “That Guy with the Nametag,” networking expert and author

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What to Say to That Wavering Engagement Ring Buyer to Close the Sale

This is a great way to show how excited you are about a gift purchased in your store.

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“I can tell that this is the perfect piece. Just one request: after you give this to her, bring her by the store and let us see it on her finger.”

Why use it? It confers your experience and taste on the customer’s judgment while also indicating how excited you are about this important moment in their lives.

When to use it? To reassure and close a sale with a wavering customer.

SOURCE: INSTORE

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What to Say to The Hunter’s Jewelry-Loving Spouse

Because everybody deserves a little treat, don’t they?

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“This is your Remington 783/This is your boat.”

Why use it? It’s a sly way of giving the spouse of a hunter or fisherman permission to indulge in one of her passions.

When to use it? Now. It’s the start of hunting season in many parts of the country, and many “deer widows” are no doubt thinking that perhaps they deserve a little treat, too.

Source: Instore

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