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Linetime: Imagine Her Expression When She Opens This!

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“Imagine her expression when she opens this!”

WHEN TO USE IT: To get a man emotionally involved in a gift purchase. When that happens, financial considerations go out the window. But more important, the purchase becomes more satisfying for the man, and more satisfying for you. For a lot of husbands and boyfriends, gift-buying is a duty they fulfill by entering a jewelry store and buying something at a certain price point. The idea of a well-received gift (planted in their mind by you) becomes a thrill for them as well.

Source: Shane Decker

This article originally appeared in the
October 2016 edition of INSTORE.


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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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