Linetime: Imagine Her Expression When She Opens This!

Published

9 years ago

September 22, 2016

INSTORE Staff

“Imagine her expression when she opens this!”

WHEN TO USE IT: To get a man emotionally involved in a gift purchase. When that happens, financial considerations go out the window. But more important, the purchase becomes more satisfying for the man, and more satisfying for you. For a lot of husbands and boyfriends, gift-buying is a duty they fulfill by entering a jewelry store and buying something at a certain price point. The idea of a well-received gift (planted in their mind by you) becomes a thrill for them as well.

Source: Shane Decker

This article originally appeared in the
October 2016 edition of INSTORE.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.