Linetime: Imagine Her Expression When She Opens This!

Published

9 years ago

September 22, 2016

INSTORE Staff

“Imagine her expression when she opens this!”

WHEN TO USE IT: To get a man emotionally involved in a gift purchase. When that happens, financial considerations go out the window. But more important, the purchase becomes more satisfying for the man, and more satisfying for you. For a lot of husbands and boyfriends, gift-buying is a duty they fulfill by entering a jewelry store and buying something at a certain price point. The idea of a well-received gift (planted in their mind by you) becomes a thrill for them as well.

Source: Shane Decker

This article originally appeared in the
October 2016 edition of INSTORE.

Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”