Press Releases

Lisa Nik Unveils Visionary Direction With New Campaign

The Lisa Nik collection is available at Neiman Marcus and select jewelry retailers worldwide.

Published

11 months ago

November 8, 2023

Press Releases

Lisa Nik Unveils Visionary Direction With New Campaign

(PRESS RELEASE) Renowned jewelry designer Lisa Nik reaffirms her commitment to innovation and excellence with her latest campaign. Aimed at showcasing the brand’s evolution, the shoot captured the designer’s essence, focusing on her unique style while setting the course for the brand’s future.

The campaign paints a vivid picture of the brand’s trajectory and growth, highlighting those pieces for which the brand is renown for — bold gold links, colorful gemstone cocktail rings and statement earrings. This multicolored palette, emblematic of the Lisa Nik signature look, perfectly encapsulates the brand’s fusion of American practicality and European sophistication.

At the heart of Lisa Nik’s brand is a message of inclusivity: There’s something for everyone; “whether you’re a mother or a daughter, young or mature, there’s a piece in our collection that speaks to you,” shares Lisa Nikfarjam, the visionary businesswoman and designer behind the brand. The shoot was envisioned to emphasize the brand’s versatility, highlighting jewelry suitable for daily wear as well as statement pieces for those grand occasions that require the most spectacular jewels.

The Lisa Nik collection is available at Neiman Marcus and select jewelry retailers worldwide. The campaign, set against the glamorous Hollywood backdrop, offers a glimpse into the brand’s magic.

Visit the official Lisa Nik Instagram page to view images of the new campaign as well as the latest collections.

About Lisa Nikfarjam

Lisa Nikfarjam, the driving force behind the esteemed Lisa Nik brand since 2010, crafts timeless jewelry designs that transcend passing trends. Her creations, a blend of American pragmatism and European elegance, have garnered international acclaim. Based in Los Angeles and New York, Lisa’s brand speaks to empowered women worldwide, epitomizing both quality and individuality.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”