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LovePendants Announces Online Charmbuilder

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INSTORE Chrarmbuilder LoveCharm BraceletsThe LoveCharm Builder features hundreds of designs.

There’s also a new e-commerce geographic exclusivity policy.

(Press Release) LovePendants announces LoveCharm Builder, a revolutionary new website charm bracelet and necklace builder, and new e-commerce geographic exclusivity policy for retail affiliates.

LovePendants, the engraved gemstone charm company, announced the launch of the LoveCharm Builder feature on their website. With the click of a mouse customers can write their own meaningful story in charms. With hundreds of designs available ranging from popular symbols to wildlife, dogs and cats, initials and awareness ribbons, a “charmed” life story can be created in minutes.

The e-commerce site is available for consumers in-store and online to select and build charm bracelets and necklaces through their affiliate retailer’s website.

LovePendants also announced that every affiliate retailer will receive the profits of online sales in their area made directly on the website.

Both the charm builder and e-commerce website are included with the in-store self-selling system, which includes a display with uniquely engraved best-selling charms, available in a Swarovski crystal or natural gemstone assortment. Also included are pendant chains, charm bracelets and connectors – making it easy to build single or multi charm jewelry in the store. Gemstones include Blue and White Topaz, Citrine, Amethyst and Green Quartz. Swarovski crystals are offered in similar colors. All charm stones are custom cut using LovePendants patent pending “parallel mirrored symmetry” resulting in unique refraction and brilliance.

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For more information call Robert Leser at 800-223-1232 or email robert@colorstory.com.

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Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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