Macy’s Inc. (New York) has unveiled an accelerated expansion of its small-format store strategy, potentially tripling the total number of such outlets through fall 2025. Beginning in 2024, up to 30 new Macy’s small-format locations will open across the country.
“Over the past three years, we’ve gained valuable insight and have been methodical in our approach to our small-format stores,” said Marc Mastronardi, chief stores officer for Macy’s Inc. “We have taken the time to test and iterate a distinct shopping experience that focuses on convenience, curated merchandise, local events and services that have allowed us to cultivate a highly engaged customer base.”
The latest expansion plan is in addition to the nearly 15 small-format Macy’s and Bloomie’s locations that Macy’s Inc. currently operates. (Bloomie’s, the smaller-store concept by Macy’s Bloomingdale’s unit, recently announced its inaugural West Coast location in Seattle, set to open in November. That will be the third Bloomie’s location, adding to those in Fairfax, Va., and the Chicago area.)
Small-format stores are playing a pivotal role in the company’s omnichannel strategy to expand in existing markets, enter new markets and maintain a presence in existing markets by replacing stores that may not be as productive, the retailer says. Macy’s small-format stores are located in off-mall shopping centers to bring the brand closer to existing and desired customers while encouraging more frequent visits. Year-to-date through spring 2023, Macy’s small-format stores open for more than one fiscal year have achieved positive comparable owned-plus-licensed sales growth.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
