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Managing Through the Crisis Part I: How To Address Your Financials and Marketing [Webinar Replay]

Get started on two of the most critical issues you’ll be facing during the pandemic.

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CATCH THE REPLAY of our March 24 webinar “Managing Through the Crisis Part I: How To Address Your Financials and Marketing” with INSTORE Editor-in-Chief Trace Shelton, Sherry Smith from Edge Retail Academy and Andrea Hill, Hill Management Group. (Due to a technical error, only audio is available from this webinar.)

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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