Connect with us

Managing Through the COVID-19 Crisis for Jewelers: The Digital Marketing Response [Webinar Replay]

Shane O’Neill tells you how to connect with customers, share knowledge and build your brand during the crisis.

mm

Published

on

THE COVID-19 pandemic is drastically affecting jewelry retail across North America. Shane O’Neill of Fruchtman Marketing discusses how to connect with your customers, how to share your knowledge and build your brand, and which channels to use — including the most important social channel that many jewelers don’t use. Moderated by INSTORE editor-in-chief Trace Shelton.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

Promoted Headlines

Most Popular