Webinars Managing Through the COVID-19 Crisis for Jewelers: The Digital Marketing Response [Webinar Replay] Shane O’Neill tells you how to connect with customers, share knowledge and build your brand during the crisis. More Videos A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once Share Tweet Published 7 months ago on March 26, 2020 By INSTORE Staff THE COVID-19 pandemic is drastically affecting jewelry retail across North America. Shane O’Neill of Fruchtman Marketing discusses how to connect with your customers, how to share your knowledge and build your brand, and which channels to use — including the most important social channel that many jewelers don’t use. Moderated by INSTORE editor-in-chief Trace Shelton. Related Topics: COVID-19digital marketingFruchtman MarketingShane O'Neill click to Comment(Comment) Up Next Managing Through The Crisis: What To Do With Your Inventory And Your Shop [Webinar Replay] Don't Miss Managing Through the Crisis Part I: How To Address Your Financials and Marketing [Webinar Replay] INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.” You may like Selling Against the Internet & Maximizing Sales Small-Business Owners Growing Increasingly Pessimistic on COVID-19, Says NRF David Yurman Lays Off 98 Workers in New York Promoted Headlines JYE’S International is Seen in All the Best Cases The Sylvie Collection Knows What Women Want Sylvie Collection From Chain to Casting, National Chain Group Does It All National Chain Group Advertisement Latest Trending Videos Press Releases44 mins ago New PGI-Commissioned Study Offers Retailers Insights Into How to Ease Customers’ Concerns Over COVID During the Holiday Season Press Releases4 hours ago Accutron Lights Up Empire State Building Celebrating 60th Anniversary Press Releases4 hours ago Industry Experts Gather for Collaboration on Ethics and Sustainability in Gold and Diamond Enterprise Big Survey1 week ago These Are the Top Watch Brands of 2020, According to INSTORE’s Big Survey Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Big Survey1 week ago COVID-19 Has Some Silver Linings for Jewelers — Here Are the Upsides Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Sponsored Webinars2 weeks ago Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen Jimmy Degroot2 weeks ago Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Big Survey1 week ago These Are the Top Watch Brands of 2020, According to INSTORE’s Big Survey Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Big Survey1 week ago COVID-19 Has Some Silver Linings for Jewelers — Here Are the Upsides Photo Gallery2 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey6 days ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Big Survey4 days ago What’s Wrong with Millennials? Here’s What Jewelers Say Sponsored Content1 week ago Why Have 1,800+ Jewelers Switched to BriteCo?