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Managing Through the COVID-19 Crisis for Jewelers: The Digital Marketing Response [Webinar Replay]

Shane O’Neill tells you how to connect with customers, share knowledge and build your brand during the crisis.

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THE COVID-19 pandemic is drastically affecting jewelry retail across North America. Shane O’Neill of Fruchtman Marketing discusses how to connect with your customers, how to share your knowledge and build your brand, and which channels to use — including the most important social channel that many jewelers don’t use. Moderated by INSTORE editor-in-chief Trace Shelton.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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