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Managing Through the COVID-19 Crisis for Jewelers: The Digital Marketing Response [Webinar Replay]

Shane O’Neill tells you how to connect with customers, share knowledge and build your brand during the crisis.

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THE COVID-19 pandemic is drastically affecting jewelry retail across North America. Shane O’Neill of Fruchtman Marketing discusses how to connect with your customers, how to share your knowledge and build your brand, and which channels to use — including the most important social channel that many jewelers don’t use. Moderated by INSTORE editor-in-chief Trace Shelton.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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