Connect with us

Managing Through The Crisis: What To Do With Your Inventory And Your Shop [Webinar Replay]

mm

Published

on

WITH THE COVID-19 crisis expanding, jewelry retailers need to know what to do about their current inventory and how to capitalize in the shop, namely on jewelry repairs, custom design and buying off the street. David Geller, author of Geller’s Blue Book to Pricing Repairs and Custom Design, will discuss the nuts and bolts of responding to the crisis with concrete advice on how to deal with inventory, how to safely take in customer jewelry, how to promote your services, and more. Moderated by Trace Shelton.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular