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Managing Through The Crisis: Human Resource Concerns [Webinar Replay]

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AS THE COVID-19 outbreak continues to impact jewelry retail across North America, one of store owners’ biggest concerns is how to take care of their employees. Kate Peterson of Performance Concepts addresses the most up-to-the-minute developments in employee communication, rehire planning, HR policy development, employee assistance, training and safety precautions. Moderated by INSTORE editor-in-chief Trace Shelton.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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