It's also a good idea to hold store sales prior to December.
In touch with their inner elves, jewelers dress the part for fun and profit.
Whip up your customers' sense of anticipation with a "sneak preview" event.
You can even let your employees design the system themselves.
Oct 1-7 SALES “We cured the bad habit of saying ‘no problem,’” says Scott Chalmers of Chalmers Jewelers, Middleton, WI. “If you’re caught saying ‘no problem,’...
Remember that stress isn't necessarily a bad thing.
Mother Love Now here’s an idea that would appeal to anyone who’s ever lifted a mop. In a recent year, Brinker’s Jewelry in Evansville, IN, offered...
Apr. 2-7 TRAINING Hold a mini-conference right in your own office. Assign each staff member a topic for a 5- to 10-minute presentation. Extra team-building points...
When a jeweler acts according to her conscience, she is sued for breach of confidentiality.
Jan. 1-6 MARKETING Here it is, your second bite at the Christmas cake, a.k.a. gift-card-redemption season. Ensure you’re stocked with fast sellers and good coffee, and...
Oct 30-Nov 4 VIP SERVICES Fancy your fashion chops? Offer a personal styling service to clients. Simply invite your best customers to come in with the...
A man owned a small jewelry store. The State Workforce Department claimed he was not paying proper wages to his help and sent an agent out...
Oct. 2-7 EVENTS Plan a holiday event for early November. Not only do you avoid clashes with your customers’ work parties and family gatherings, but an...
Get Ready for Halloween Are your candy jars fully stocked and ready for Halloween (or just about any time of year there might be kids in...
We want to be dog-friendly but huge dogs are popular around here; we’re talking 6-foot long Great Danes and 220-lb. mastiffs. We’d recommend taking a lead...
Sep. 4-9 PUBLIC RELATIONS Dust off your four Cs speech, update your fashion-trends analysis and volunteer to be the voice of the small business community. There...
Graphic from the home page of Giganti & Giganti Fine Jewelry. The website of Giganti & Giganti Fine Jewelry has a feature that many other jewelers...
July 31-Aug. 5 DISPLAY Add some color to your display cases. If all you see is a sea of white fixtures with a bit of sparkle,...
July 3-8 MARKETING Invite any and all customers to bring their diamond ring in for a free professional cleaning. What’s the investment cost? Time and cleaner....
To our growing list of unlikely places to meet potential customers, Phillip Bosen of Bosen Associates recommends your local CrossFit class. He cites the following three...
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