Treat your staff the way you would want to be treated. I am a big believer in the Golden Rule. You know it, right? “Treat people...
Week 1 / OCT. 3-8 Clienteling Review customer lists for the holidays. Plan a delivery of something special — flowers, bath soaps, homemade jam — to...
To make employee reviews less painful and more powerful, try this change. When my oldest child was eight years old, I stumbled upon a brilliant method...
A new manager is made uncomfortable by a co-worker's religious opinion on her fertility issues.
When the facts are on your side, asking a question is often more effective than making a statement.
There are signs one of Nancy Amos’ star employees has been stealing from her. But with no hard proof, what should she do with him due...
Cry Freedom Rings Ever had a recently divorced customer come in with her ring and ask, What can you do with this? Karen Hollis of K....
The 12-Inch Powder Rule You’re in Vail, it’s a crisp winter morning, a foot of fine powder awaits on the slopes … who would want to...
When store owners hire new people but don’t train them properly to sell jewelry, I think to myself, “What’s the point?” After all, in order to...
The 30/5 Rule At the typical jeweler, VIP customers account for 30 percent of sales while making up just 5 percent of the client base (INSTORE...
MARKETING Mingle Digitally Supermarket News reported recently on wine departments doing dinners and other educational events via Skype with wellknown vintners and chefs. So, the next...
MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
They do average higher sales, but chain jewelry store salespeople have been working with some advantages.
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
Hiring photographers to shoot inventory, analyzing growth rate, and more.
How to build excitement, getting better use of wall cases, “Bill Belichick staffing”, and more.
How to deliver bad employee reviews, opening a second store, and more.
ONE OF MY favorite sayings is, “The definition of insanity is doing the same thing over and over again and expecting different results.” Think about that....
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