When store owners hire new people but don’t train them properly to sell jewelry, I think to myself, “What’s the point?” After all, in order to...
The 30/5 Rule At the typical jeweler, VIP customers account for 30 percent of sales while making up just 5 percent of the client base (INSTORE...
MARKETING Mingle Digitally Supermarket News reported recently on wine departments doing dinners and other educational events via Skype with wellknown vintners and chefs. So, the next...
MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
They do average higher sales, but chain jewelry store salespeople have been working with some advantages.
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
Hiring photographers to shoot inventory, analyzing growth rate, and more.
How to build excitement, getting better use of wall cases, “Bill Belichick staffing”, and more.
How to deliver bad employee reviews, opening a second store, and more.
ONE OF MY favorite sayings is, “The definition of insanity is doing the same thing over and over again and expecting different results.” Think about that....
Advertisement
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)