(PRESS RELEASE) MONTCLAIR, NJ; March 20, 2020 – INSTORE recently announced the launch of three webinars to address the impact of the coronavirus pandemic on retail jewelers, all to include important steps retailers can make to preserve their businesses. Matthijs Braakman, INSTORE publisher, recently made the announcement.
“We are in an unprecedented marketplace,” says Braakman. “The challenges are acute and severe. To find a way forward we must work even harder, learn from each other, find support amongst our industry partners and implement solutions together. INSTORE will continue to be an uninterrupted resource for independent retailers. We’re hard at work developing unique programming to support our jewelry friends in need and to help guide the industry to eventual recovery.”
The webinar schedule is as follows:
1. Tuesday, 3/24/20, 1 PM EDT
Managing through the Crisis: How to Address Your Financials & Marketing
Panelists: Sherry Smith, Edge Retail Academy; Andrea Hill, Hill Management Group; Trace Shelton, Editor-in-Chief, INSTORE
Overview: Tactics and real-time solutions for jewelers to use as stores reduce their hours, limit their staff and consider ways to live online.
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2. Thursday, 3/26/20, 11 AM EDT
Managing through the Crisis: The Digital Marketing Response
Panelists: Shane O’Neill, Fruchtman Marketing; Trace Shelton, Editor-in-Chief, INSTORE
Overview: How to connect with your customers, share knowledge and build your brand during the crisis.
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3. Tuesday, 3/31/20, 11 AM EDT
Managing through the Crisis: What to Do with Your Inventory & Shop
Panelists: David Geller, Author; Trace Shelton, Editor-in-Chief, INSTORE
Overview: Concrete advice on how to deal with inventory, safely take in customer jewelryand promote your services during the crisis.
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