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INSTORE Magazine Launches 3-Part Webinar Series: ‘Managing through the Crisis’

“We are in an unprecedented marketplace,” says publisher Matthijs Braakman.

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(PRESS RELEASE) MONTCLAIR, NJ; March 20, 2020 – INSTORE recently announced the launch of three webinars to address the impact of the coronavirus pandemic on retail jewelers, all to include important steps retailers can make to preserve their businesses. Matthijs Braakman, INSTORE publisher, recently made the announcement.

“We are in an unprecedented marketplace,” says Braakman. “The challenges are acute and severe. To find a way forward we must work even harder, learn from each other, find support amongst our industry partners and implement solutions together. INSTORE will continue to be an uninterrupted resource for independent retailers. We’re hard at work developing unique programming to support our jewelry friends in need and to help guide the industry to eventual recovery.”

The webinar schedule is as follows:

1. Tuesday, 3/24/20, 1 PM EDT

Managing through the Crisis: How to Address Your Financials & Marketing

Panelists: Sherry Smith, Edge Retail Academy; Andrea Hill, Hill Management Group; Trace Shelton, Editor-in-Chief, INSTORE

Overview: Tactics and real-time solutions for jewelers to use as stores reduce their hours, limit their staff and consider ways to live online.

RESERVE YOUR WEBINAR SEAT

2. Thursday, 3/26/20, 11 AM EDT

Managing through the Crisis: The Digital Marketing Response

Panelists: Shane O’Neill, Fruchtman Marketing; Trace Shelton, Editor-in-Chief, INSTORE

Overview: How to connect with your customers, share knowledge and build your brand during the crisis.

RESERVE YOUR WEBINAR SEAT

3. Tuesday, 3/31/20, 11 AM EDT

Managing through the Crisis: What to Do with Your Inventory & Shop

Panelists: David Geller, Author; Trace Shelton, Editor-in-Chief, INSTORE

Overview: Concrete advice on how to deal with inventory, safely take in customer jewelryand promote your services during the crisis.

RESERVE YOUR WEBINAR SEAT

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

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Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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