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INSTORE Magazine Launches 3-Part Webinar Series: ‘Managing through the Crisis’

“We are in an unprecedented marketplace,” says publisher Matthijs Braakman.

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(PRESS RELEASE) MONTCLAIR, NJ; March 20, 2020 – INSTORE recently announced the launch of three webinars to address the impact of the coronavirus pandemic on retail jewelers, all to include important steps retailers can make to preserve their businesses. Matthijs Braakman, INSTORE publisher, recently made the announcement.

“We are in an unprecedented marketplace,” says Braakman. “The challenges are acute and severe. To find a way forward we must work even harder, learn from each other, find support amongst our industry partners and implement solutions together. INSTORE will continue to be an uninterrupted resource for independent retailers. We’re hard at work developing unique programming to support our jewelry friends in need and to help guide the industry to eventual recovery.”

The webinar schedule is as follows:

1. Tuesday, 3/24/20, 1 PM EDT

Managing through the Crisis: How to Address Your Financials & Marketing

Panelists: Sherry Smith, Edge Retail Academy; Andrea Hill, Hill Management Group; Trace Shelton, Editor-in-Chief, INSTORE

Overview: Tactics and real-time solutions for jewelers to use as stores reduce their hours, limit their staff and consider ways to live online.

RESERVE YOUR WEBINAR SEAT

2. Thursday, 3/26/20, 11 AM EDT

Managing through the Crisis: The Digital Marketing Response

Panelists: Shane O’Neill, Fruchtman Marketing; Trace Shelton, Editor-in-Chief, INSTORE

Overview: How to connect with your customers, share knowledge and build your brand during the crisis.

RESERVE YOUR WEBINAR SEAT

3. Tuesday, 3/31/20, 11 AM EDT

Managing through the Crisis: What to Do with Your Inventory & Shop

Panelists: David Geller, Author; Trace Shelton, Editor-in-Chief, INSTORE

Overview: Concrete advice on how to deal with inventory, safely take in customer jewelryand promote your services during the crisis.

RESERVE YOUR WEBINAR SEAT

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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