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INSTORE Magazine Launches 3-Part Webinar Series: ‘Managing through the Crisis’

“We are in an unprecedented marketplace,” says publisher Matthijs Braakman.

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(PRESS RELEASE) MONTCLAIR, NJ; March 20, 2020 – INSTORE recently announced the launch of three webinars to address the impact of the coronavirus pandemic on retail jewelers, all to include important steps retailers can make to preserve their businesses. Matthijs Braakman, INSTORE publisher, recently made the announcement.

“We are in an unprecedented marketplace,” says Braakman. “The challenges are acute and severe. To find a way forward we must work even harder, learn from each other, find support amongst our industry partners and implement solutions together. INSTORE will continue to be an uninterrupted resource for independent retailers. We’re hard at work developing unique programming to support our jewelry friends in need and to help guide the industry to eventual recovery.”

The webinar schedule is as follows:

1. Tuesday, 3/24/20, 1 PM EDT

Managing through the Crisis: How to Address Your Financials & Marketing

Panelists: Sherry Smith, Edge Retail Academy; Andrea Hill, Hill Management Group; Trace Shelton, Editor-in-Chief, INSTORE

Overview: Tactics and real-time solutions for jewelers to use as stores reduce their hours, limit their staff and consider ways to live online.

RESERVE YOUR WEBINAR SEAT

2. Thursday, 3/26/20, 11 AM EDT

Managing through the Crisis: The Digital Marketing Response

Panelists: Shane O’Neill, Fruchtman Marketing; Trace Shelton, Editor-in-Chief, INSTORE

Overview: How to connect with your customers, share knowledge and build your brand during the crisis.

RESERVE YOUR WEBINAR SEAT

3. Tuesday, 3/31/20, 11 AM EDT

Managing through the Crisis: What to Do with Your Inventory & Shop

Panelists: David Geller, Author; Trace Shelton, Editor-in-Chief, INSTORE

Overview: Concrete advice on how to deal with inventory, safely take in customer jewelryand promote your services during the crisis.

RESERVE YOUR WEBINAR SEAT

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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