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Money Talks

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money talks

IT’S APRIL, and at this time of the year, we at Instore, like just about everybody else in the business world, are thinking about money. Money is one of our favorite subjects to write about … as we haven’t met a person yet who says they’ve got enough of it. So, if you want more, and we think you do, dig into this month’s lead story, ?See Green?, and make the most of the dozens of tips we provide for squeezing the most profit you can out of your store.  

This month also marks a continuation of our effort to make Instore a better, more valuable read for you. This time around, we concentrated our jiggling and juggling in our ?In Your Store? section. The aim was to make the section more visually exciting, to accommodate longer columns, more photographs, as well as to cut down on the number of dizzying jumps readers had to make to follow certain stories through the section. (Yes, readers, we think you’ll find the ?Ask Instore? section a lot easier to follow this month.) While we were at it, we added a bunch of new editorial departments that we think you’ll find valuable. One of these is the debut of a new column series on print advertising from industry promotional experts Fruchtman Marketing. (These columns are part of an even bigger series covering the various major advertising mediums that we’ll be continuing throughout the year.) In other news, we’ve made a deal with some true experts ? the editors of Gems and Gemology magazine ? to help us come up with even more challenging gemstones for our popular monthly ?Gem Quiz?. (Thanks, G+G!)  

Hope you enjoy the latest tweaks. And, as always, I’m happy to hear your feedback on everything related to our magazine ? our new features, your questions, story suggestions, and, of course, your hottest tips for running your store more effectively. Thanks, and see you next month!  

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher
(Click here

REQUEST OF THE MONTH | helping us help you 
One of Instore’s most important resources is our Professional Retailers Panel. Panelists answer a short email survey once a month (no more than five minutes or so, unless someone has really got a lot to say), and their responses help the entire jewelry industry. To join, email us at Click here. Why not do it today?

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Money Talks

Published

on

money talks

IT’S APRIL, and at this time of the year, we at Instore, like just about everybody else in the business world, are thinking about money. Money is one of our favorite subjects to write about … as we haven’t met a person yet who says they’ve got enough of it. So, if you want more, and we think you do, dig into this month’s lead story, ?See Green?, and make the most of the dozens of tips we provide for squeezing the most profit you can out of your store.  

This month also marks a continuation of our effort to make Instore a better, more valuable read for you. This time around, we concentrated our jiggling and juggling in our ?In Your Store? section. The aim was to make the section more visually exciting, to accommodate longer columns, more photographs, as well as to cut down on the number of dizzying jumps readers had to make to follow certain stories through the section. (Yes, readers, we think you’ll find the ?Ask Instore? section a lot easier to follow this month.) While we were at it, we added a bunch of new editorial departments that we think you’ll find valuable. One of these is the debut of a new column series on print advertising from industry promotional experts Fruchtman Marketing. (These columns are part of an even bigger series covering the various major advertising mediums that we’ll be continuing throughout the year.) In other news, we’ve made a deal with some true experts ? the editors of Gems and Gemology magazine ? to help us come up with even more challenging gemstones for our popular monthly ?Gem Quiz?. (Thanks, G+G!)  

Hope you enjoy the latest tweaks. And, as always, I’m happy to hear your feedback on everything related to our magazine ? our new features, your questions, story suggestions, and, of course, your hottest tips for running your store more effectively. Thanks, and see you next month!  

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher
(Click here

Advertisement

REQUEST OF THE MONTH | helping us help you 
One of Instore’s most important resources is our Professional Retailers Panel. Panelists answer a short email survey once a month (no more than five minutes or so, unless someone has really got a lot to say), and their responses help the entire jewelry industry. To join, email us at Click here. Why not do it today?

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular