Money Talks

Published

16 years ago

July 2, 2008

money talks

IT’S APRIL, and at this time of the year, we at Instore, like just about everybody else in the business world, are thinking about money. Money is one of our favorite subjects to write about … as we haven’t met a person yet who says they’ve got enough of it. So, if you want more, and we think you do, dig into this month’s lead story, ?See Green?, and make the most of the dozens of tips we provide for squeezing the most profit you can out of your store.

This month also marks a continuation of our effort to make Instore a better, more valuable read for you. This time around, we concentrated our jiggling and juggling in our ?In Your Store? section. The aim was to make the section more visually exciting, to accommodate longer columns, more photographs, as well as to cut down on the number of dizzying jumps readers had to make to follow certain stories through the section. (Yes, readers, we think you’ll find the ?Ask Instore? section a lot easier to follow this month.) While we were at it, we added a bunch of new editorial departments that we think you’ll find valuable. One of these is the debut of a new column series on print advertising from industry promotional experts Fruchtman Marketing. (These columns are part of an even bigger series covering the various major advertising mediums that we’ll be continuing throughout the year.) In other news, we’ve made a deal with some true experts ? the editors of Gems and Gemology magazine ? to help us come up with even more challenging gemstones for our popular monthly ?Gem Quiz?. (Thanks, G+G!)

Hope you enjoy the latest tweaks. And, as always, I’m happy to hear your feedback on everything related to our magazine ? our new features, your questions, story suggestions, and, of course, your hottest tips for running your store more effectively. Thanks, and see you next month!

Wishing you the very best business …
David Squires
Executive Editor and Associate Publisher
(Click here)

REQUEST OF THE MONTH | helping us help you
One of Instore’s most important resources is our Professional Retailers Panel. Panelists answer a short email survey once a month (no more than five minutes or so, unless someone has really got a lot to say), and their responses help the entire jewelry industry. To join, email us at Click here. Why not do it today?

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”