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More Consumers Preferring to Shop In-Store: Survey

Preference for in-store shopping has increased since pandemic.




More Consumers Preferring to Shop In-Store: Survey

A survey of 600 U.S. retailers and 2400 shoppers found that consumers preferred in-store shopping experiences. Customers’ preference for in-store shopping has risen since 2020, while those who prefer online shopping over in-store shopping have decreased, according to the survey released by PYMNTS Intelligence in collaboration with Visa Acceptance Solutions. 

Forty-four percent of shoppers said they complete most of their shopping at physical stores. However, the survey also found that only 20 percent of shoppers use digital coupons and discounts for in-store purchases. 

The preference for in-store pickups of online orders has steadily grown since 2020, with 31 percent of consumers using those services from retailers. According to the survey, 65 percent of shoppers who use in-store pickup report satisfaction with the service.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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