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Mother’s Day Jewelry Spending to Exceed $5B

It’s grown considerably in recent years.

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Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to an annual survey released by the National Retail Federation.

And increased spending on jewelry represents 31 percent of the expected increase over last year.

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Total spending on jewelry is expected to total $5.2 billion, with 35 percent of people those surveyed planning to make purchases in this category. Spending on Mother’s Day jewelry has increased considerably from $2.3 billion in 2009.

A total 84 percent of U.S. adults are expected to celebrate this year in honor of their mothers and other women in their lives.

“Mother’s Day spending has been growing consistently over the past several years, and this year’s spending is expected to be the highest in the 16-year history of our survey,” NRF President and CEO Matthew Shay said. “Consumers are excited to celebrate all the moms in their lives, and retailers are ready to inspire consumers with unique gift options.”

While the number of people celebrating Mother’s Day is in line with last year’s 86 percent, those celebrating are expected to spend more at an average $196 compared with $180 in 2018.

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Consumers ages 35-44 are likely to spend the most at an average $248, up from $224, and men are likely to spend more than women at $237 compared with $158.

Newer models of gift-giving including special outings and gift cards are growing, in addition to more traditional gifts including flowers, greeting cards, and jewelry.

Many of those celebrating cited finding something unique (44 percent) as the most important factor when picking out a Mother’s Day gift, followed by one that creates a special memory (39 percent). More than 8 in 10 (81 percent) indicate they will look to retailers for gifting inspiration.

“Mother’s Day is about celebrating a very special person or persons in your life,” Prosper Vice President of Strategy Phil Rist said. “Consumers today want to make sure they’re gifting mom something that will make her feel loved. And they’ll use all the inspiration and guidance they can get in finding that perfect gift.”

The 2019 survey of 7,321 U.S. adults 18 and older was conducted April 1-11 and has a margin of error of plus or minus 1.2 percentage points.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Video: Jeweler Wins Fight for $500,000 Snow Promotion Claim

Customers will get refunds for jewelry they bought during the holidays.

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An Idaho jeweler that held a “snow promotion” will be refunding its customers for jewelry they bought during the holiday season, KREM-TV reports.

Clark’s Diamond Jewelers in Couer D’Alene, ID, wrote in a Facebook post Monday that it had “received notification from the insurance company that our policy has been officially accepted and the award will indeed be paid out!”

The store had promised that if it snowed 3 inches or more on Jan. 11, it would refund purchases made between Nov. 22 and Dec. 31. Those purchases amounted to about $500,000.

The claim had originally been denied. Weather Command, a verification firm that works with the jeweler’s insurer, at first said snowfall on the date in question had been less than the required amount.

The store had vowed to fight for approval, believing that snowfall had indeed exceeded 3 inches.

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New List Reveals the ‘Most Common Birthstone in Every State’

The analysis comes from Shane Co.

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A new ranking from Shane Co. looks at the “most common birthstone in every state.”

In a blog post on its website, the company explains that it “used the latest CDC natality data to determine how many people are born each month in every state.” From there it was able to identify the most and least common birthstones in each state.

Peridot, the birthstone for August, “ruled the map,” emerging as the most popular stone in 40 states, including New York and California. Other birthstones are emerald, ruby, sapphire and opal.

Take a look at full results below. Shane Co. also released several other maps, inluding ones showing the “cost of each state’s most common birthstone,” the “second most common birthstone in every state” and the “rarest birthstone in every state.”

popular birthstones

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Here’s How Much People Plan to Spend on Jewelry for Valentine’s Day This Year

The National Retail Federation and Prosper Insights & Analytics released survey results.

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WASHINGTON – Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year as they continue to widen the range of those they’re buying for, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

Those celebrating the holiday said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96. Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion.

About 21 percent of shoppers will give jewelry for the holiday, spending a total of $5.8 billion.

“Valentine’s Day is a sentimental tradition, but gift-giving can be driven by the economy,” NRF President and CEO Matthew Shay said. “Consumers spent freely during the 2019 winter holidays and they appear ready to do the same in the new year. The same strong employment numbers and higher wages that boosted holiday sales should make it easier to spend a little extra to say ‘I love you’ this year and to spread the gift-giving beyond just your significant other.”

The unusually large increase in average spending appears to be due to strong consumer finances and a continued trend of consumers buying more gifts, cards, candy and flowers for friends, family, co-workers and pets. The increase in total spending comes as the number of people celebrating Valentine’s Day returned to 55 percent, about average for the past decade, after a dip to 51 percent last year.

The biggest share of Valentine’s spending still goes to spouses and significant others at 52 percent of the total, or an average $101.21 this year, up from $93.24 in 2019. But their share of the spending is down from 61 percent a decade ago. The share spent on most other recipients has gone up over the past decade, with the amount spent on co-workers, for example, more than doubling to 7 percent of the total from 3 percent. The share for pets has also doubled, to 6 percent from 3 percent in the same time period.

Consumers say they will spend an average $30.19 on family members other than spouses, up slightly from $29.87 last year; $14.69 on friends, up from $9.78; $14.45 on children’s classmates and teachers, up from $8.63; $12.96 on co-workers, up from $7.78; $12.21 on pets, up from $6.94, and $10.60 on others, up from $5.72.

The youngest Valentine’s shoppers surveyed – those ages 18-24 – plan to spend an average $109.31. But those 25-34 – old enough to have higher incomes and children to buy for – expect to spend $307.51 and are topped out by those 35-44 as the biggest spenders at $358.78. As in each year of the survey, men plan to spend more than women at $291.15 compared with $106.22.

Shoppers plan to spend $4.3 billion on an evening out (34 percent), $2.9 billion on clothing (20 percent), $2.4 billion on candy (52 percent), $2.3 billion on flowers (37 percent), $2 billion on gift cards (19 percent) and $1.3 billion on greeting cards (43 percent). Gifts of experience such as tickets to an event or a trip to a spa are wanted by 41 percent and planned by 28 percent.

Department stores are the most popular Valentine’s Day shopping destination, visited by 36 percent, with discount stores and online tied at 32 percent, specialty stores at 19 percent, florists at 17 percent, local small business at 15 percent and clothing stores and jewelry shops tied at 11 percent.

The Valentine’s Day survey results follow a 4.1 percent year-over-year increase in 2019 holiday sales, nearly double the 2.1 percent increase in 2018 holiday sales.

The survey of 7,267 adult consumers was conducted Jan. 2-9 and has a margin of error of plus or minus 1.2 percentage points.

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