Connect with us

Headlines

Mother’s Day Jewelry Spending to Exceed $5B

It’s grown considerably in recent years.

mm

Published

on

Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to an annual survey released by the National Retail Federation.

And increased spending on jewelry represents 31 percent of the expected increase over last year.

Podcast: Jeffrey Samuels on How to Build a Business to Support a Lifestyle
JimmyCast

Podcast: Jeffrey Samuels on How to Build a Business to Support a Lifestyle

Maximizing Your Business Potential Is Easier Than Ever With the Zing™ Platform by Jewelers Mutual® Group
Podcasts

Maximizing Your Business Potential Is Easier Than Ever With the Zing™ Platform by Jewelers Mutual® Group

Find Out Why So Many American Jewelers Are Loving Thai Jewelry (and Gemstones)
Sponsored Podcasts

Find Out Why So Many American Jewelers Are Loving Thai Jewelry (and Gemstones)

Total spending on jewelry is expected to total $5.2 billion, with 35 percent of people those surveyed planning to make purchases in this category. Spending on Mother’s Day jewelry has increased considerably from $2.3 billion in 2009.

A total 84 percent of U.S. adults are expected to celebrate this year in honor of their mothers and other women in their lives.

“Mother’s Day spending has been growing consistently over the past several years, and this year’s spending is expected to be the highest in the 16-year history of our survey,” NRF President and CEO Matthew Shay said. “Consumers are excited to celebrate all the moms in their lives, and retailers are ready to inspire consumers with unique gift options.”

While the number of people celebrating Mother’s Day is in line with last year’s 86 percent, those celebrating are expected to spend more at an average $196 compared with $180 in 2018.

Advertisement

Consumers ages 35-44 are likely to spend the most at an average $248, up from $224, and men are likely to spend more than women at $237 compared with $158.

Newer models of gift-giving including special outings and gift cards are growing, in addition to more traditional gifts including flowers, greeting cards, and jewelry.

Many of those celebrating cited finding something unique (44 percent) as the most important factor when picking out a Mother’s Day gift, followed by one that creates a special memory (39 percent). More than 8 in 10 (81 percent) indicate they will look to retailers for gifting inspiration.

“Mother’s Day is about celebrating a very special person or persons in your life,” Prosper Vice President of Strategy Phil Rist said. “Consumers today want to make sure they’re gifting mom something that will make her feel loved. And they’ll use all the inspiration and guidance they can get in finding that perfect gift.”

The 2019 survey of 7,321 U.S. adults 18 and older was conducted April 1-11 and has a margin of error of plus or minus 1.2 percentage points.

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular