Connect with us

Headlines

Online Jewelry Retailer Raises $23M

The company has found a niche in self-purchasing millennial women.

mm

Published

on

Direct-to-consumer jewelry brand Mejuri has closed on a $23 million funding round, TechCrunch reports.

The company will use the money to fund offline expansion and to enter new markets. It will also focus on branding and customer experience.

Smith and DeGroot Release ‘A Vendor Perspective’ Podcast Episode
Jimmy Degroot

Smith and DeGroot Release ‘A Vendor Perspective’ Podcast Episode

Video: Split Sales Require Effort
Jimmy Degroot

Video: Split Sales Require Effort

The Business of Jewelry Podcast Special Edition (Part 2)
Jimmy Degroot

The Business of Jewelry Podcast Special Edition (Part 2)

Launched in 2015, the company has raised $29 million in all.

Venture capital firm New Enterprise Associates led the new round. Other investors included Felix Capital, BDC Capital, Incite Ventures and Dash Ventures.

Mejuri has found a niche in self-purchasing millennial women.

Advertisement

“Mejuri’s mission really hits home for me,” TechCrunch quoted NEA partner Vanessa Larco saying.

“I noticed a shift in trends when none of my friends wanted to go to any of the traditional fine jewelry companies to purchase jewelry anymore, and I realized a lot of those big brands were in trouble.”

Read more at TechCrunch

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular