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Sales Truth

Never Be Afraid to Hop in a Car and Hand-Deliver an Item

You could make a customer for life.

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WHY IT IS TRUE: The resulting gesture will be phenomenal. The customer will be pleased, and will not only become a customer for life, but will tell all of her friends about this generous experience.

PLAN OF ACTION: Follow up with the customer by phone to make sure everything went well, and most importantly, to validate your action in this difficult situation. You now have a customer for life.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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It’s All About Choices

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