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New Planet Discovered Made of Diamond!

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New Planet Discovered Made of Diamond!

Some of the best advertising creative has been written by people who were nearly completely loony. Whoever came-up with “Movember” was a genius, but can you imagine his or her presentation to the board of directors at the Men’s Health Institute? “You see, since mustaches are so traditionally manly, we tell guys to grow mustaches in the month of November, except we’ll call it MOvember and …”

I’m sure there were skeptics. Do you consider it wild and crazy to wear matching T-shirts for a promotional event? How about wearing lab-coats and stethoscopes for a photo-shoot branding you as a “diamond doctor” or “jewellery practitioner.” What about Dick Jewell’s photo of him sitting backwards on a horse with the caption “Time to Remount?” to promote his jewellery restyling event? Do I recall a story about a jeweller in Saskatchewan who brought a bull into her store?

Given the zillion advertising impressions that consumers are subjected to every day, make sure that an inflammatory or outrageous headline or curious image is used to draw people’s attention. Without a little bit of creativity, most conventional advertisements that list the services you provide are a complete waste of money.

…By the way, I did listen to a news article recently about a distant planet who some scientists believe is mostly carbon-based; and therefore could have a significant layer of diamonds between its’ mantle and the cooler surface. I’m trying to get a ticket on the next shuttle there.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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New Planet Discovered Made of Diamond!

Published

on

New Planet Discovered Made of Diamond!

Some of the best advertising creative has been written by people who were nearly completely loony. Whoever came-up with “Movember” was a genius, but can you imagine his or her presentation to the board of directors at the Men’s Health Institute? “You see, since mustaches are so traditionally manly, we tell guys to grow mustaches in the month of November, except we’ll call it MOvember and …”

I’m sure there were skeptics. Do you consider it wild and crazy to wear matching T-shirts for a promotional event? How about wearing lab-coats and stethoscopes for a photo-shoot branding you as a “diamond doctor” or “jewellery practitioner.” What about Dick Jewell’s photo of him sitting backwards on a horse with the caption “Time to Remount?” to promote his jewellery restyling event? Do I recall a story about a jeweller in Saskatchewan who brought a bull into her store?

Given the zillion advertising impressions that consumers are subjected to every day, make sure that an inflammatory or outrageous headline or curious image is used to draw people’s attention. Without a little bit of creativity, most conventional advertisements that list the services you provide are a complete waste of money.

…By the way, I did listen to a news article recently about a distant planet who some scientists believe is mostly carbon-based; and therefore could have a significant layer of diamonds between its’ mantle and the cooler surface. I’m trying to get a ticket on the next shuttle there.

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/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
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Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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