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New Planet Discovered Made of Diamond!

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New Planet Discovered Made of Diamond!

Some of the best advertising creative has been written by people who were nearly completely loony. Whoever came-up with “Movember” was a genius, but can you imagine his or her presentation to the board of directors at the Men’s Health Institute? “You see, since mustaches are so traditionally manly, we tell guys to grow mustaches in the month of November, except we’ll call it MOvember and …”

I’m sure there were skeptics. Do you consider it wild and crazy to wear matching T-shirts for a promotional event? How about wearing lab-coats and stethoscopes for a photo-shoot branding you as a “diamond doctor” or “jewellery practitioner.” What about Dick Jewell’s photo of him sitting backwards on a horse with the caption “Time to Remount?” to promote his jewellery restyling event? Do I recall a story about a jeweller in Saskatchewan who brought a bull into her store?

Given the zillion advertising impressions that consumers are subjected to every day, make sure that an inflammatory or outrageous headline or curious image is used to draw people’s attention. Without a little bit of creativity, most conventional advertisements that list the services you provide are a complete waste of money.

…By the way, I did listen to a news article recently about a distant planet who some scientists believe is mostly carbon-based; and therefore could have a significant layer of diamonds between its’ mantle and the cooler surface. I’m trying to get a ticket on the next shuttle there.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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New Planet Discovered Made of Diamond!

Published

on

New Planet Discovered Made of Diamond!

Some of the best advertising creative has been written by people who were nearly completely loony. Whoever came-up with “Movember” was a genius, but can you imagine his or her presentation to the board of directors at the Men’s Health Institute? “You see, since mustaches are so traditionally manly, we tell guys to grow mustaches in the month of November, except we’ll call it MOvember and …”

I’m sure there were skeptics. Do you consider it wild and crazy to wear matching T-shirts for a promotional event? How about wearing lab-coats and stethoscopes for a photo-shoot branding you as a “diamond doctor” or “jewellery practitioner.” What about Dick Jewell’s photo of him sitting backwards on a horse with the caption “Time to Remount?” to promote his jewellery restyling event? Do I recall a story about a jeweller in Saskatchewan who brought a bull into her store?

Given the zillion advertising impressions that consumers are subjected to every day, make sure that an inflammatory or outrageous headline or curious image is used to draw people’s attention. Without a little bit of creativity, most conventional advertisements that list the services you provide are a complete waste of money.

…By the way, I did listen to a news article recently about a distant planet who some scientists believe is mostly carbon-based; and therefore could have a significant layer of diamonds between its’ mantle and the cooler surface. I’m trying to get a ticket on the next shuttle there.

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var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Most Popular