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Editor’s Note: Nurture All of Your Relationships

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[dropcap cap=F]or me, the America’s Coolest Stores contest is a fantastic opportunity to forge a closer relationship with inspired jewelry store owners.

All the cool store owners with whom I’ve spoken have talked about building relationships, too — with their customers, their vendors, their employees and their communities.

This year’s Big Cool winner, O.C. Tanner, began a relationship with Salt Lake City in the first half of the 20th century. Founder Obert C. Tanner became a philosophy professor while establishing a company that makes and distributes employee-appreciation awards.

He shared his success with the community, to which he donated fountains and a concert series. Although he died in 1993, his spirit of generosity lives on. Employees are known as “appreciatologists” and nominate one another for awards. His daughter, the Rev. Carolyn Tanner Irish, says the $25 million renovation of a downtown historic landmark into a jewelry store is, above all else, a gift to the community.

This year’s Small Cool winner is Don Muller Gallery in Northampton, MA. Owner Don Muller builds relationships with rising stars of jewelry and craft. “I love supporting emerging artists,” he says. “Their work is always fresh and exciting, and I value the lasting friendship that I create with each and every one of them.”

So, nurture all of your relationships, practice “appreciatology,” and please enter next year’s contest. (E-mail [email protected] if you want to know more.) We want to get to know you better.

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Wishing you the very best in business.

[email protected]

[span class=note]This story is from the August 2010 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Editor’s Note: Nurture All of Your Relationships

Published

on

[dropcap cap=F]or me, the America’s Coolest Stores contest is a fantastic opportunity to forge a closer relationship with inspired jewelry store owners.

All the cool store owners with whom I’ve spoken have talked about building relationships, too — with their customers, their vendors, their employees and their communities.

This year’s Big Cool winner, O.C. Tanner, began a relationship with Salt Lake City in the first half of the 20th century. Founder Obert C. Tanner became a philosophy professor while establishing a company that makes and distributes employee-appreciation awards.

He shared his success with the community, to which he donated fountains and a concert series. Although he died in 1993, his spirit of generosity lives on. Employees are known as “appreciatologists” and nominate one another for awards. His daughter, the Rev. Carolyn Tanner Irish, says the $25 million renovation of a downtown historic landmark into a jewelry store is, above all else, a gift to the community.

This year’s Small Cool winner is Don Muller Gallery in Northampton, MA. Owner Don Muller builds relationships with rising stars of jewelry and craft. “I love supporting emerging artists,” he says. “Their work is always fresh and exciting, and I value the lasting friendship that I create with each and every one of them.”

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So, nurture all of your relationships, practice “appreciatology,” and please enter next year’s contest. (E-mail [email protected] if you want to know more.) We want to get to know you better.

Wishing you the very best in business.

[email protected]

[span class=note]This story is from the August 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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