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Paco’s Tips: Where Everybody Knows Your Name

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“Even the smallest stores can build loyalty by making their customers feel special.” Here, here, Mr. Underhill!

Given a choice, “people will shop where they feel wanted, and generally they’ll pay a little more for the privilege,” Paco Underhill writes. “Even the smallest stores can build loyalty by making their customers feel special.” This is a battlefield where the small, locally owned store can compete with the national chains, he said during a recent talk.

“Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something. If the salesperson suggests a few things or offers information, the chances rise even higher. Of course, shoppers don’t love pushy salespeople, so there’s a line here.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Paco’s Tips: Where Everybody Knows Your Name

mm

Published

on

“Even the smallest stores can build loyalty by making their customers feel special.” Here, here, Mr. Underhill!

Given a choice, “people will shop where they feel wanted, and generally they’ll pay a little more for the privilege,” Paco Underhill writes. “Even the smallest stores can build loyalty by making their customers feel special.” This is a battlefield where the small, locally owned store can compete with the national chains, he said during a recent talk.

“Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something. If the salesperson suggests a few things or offers information, the chances rise even higher. Of course, shoppers don’t love pushy salespeople, so there’s a line here.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular