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Paco’s Tips: Where Everybody Knows Your Name

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“Even the smallest stores can build loyalty by making their customers feel special.” Here, here, Mr. Underhill!

Given a choice, “people will shop where they feel wanted, and generally they’ll pay a little more for the privilege,” Paco Underhill writes. “Even the smallest stores can build loyalty by making their customers feel special.” This is a battlefield where the small, locally owned store can compete with the national chains, he said during a recent talk.

“Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something. If the salesperson suggests a few things or offers information, the chances rise even higher. Of course, shoppers don’t love pushy salespeople, so there’s a line here.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Paco’s Tips: Where Everybody Knows Your Name

mm

Published

on

“Even the smallest stores can build loyalty by making their customers feel special.” Here, here, Mr. Underhill!

Given a choice, “people will shop where they feel wanted, and generally they’ll pay a little more for the privilege,” Paco Underhill writes. “Even the smallest stores can build loyalty by making their customers feel special.” This is a battlefield where the small, locally owned store can compete with the national chains, he said during a recent talk.

“Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something. If the salesperson suggests a few things or offers information, the chances rise even higher. Of course, shoppers don’t love pushy salespeople, so there’s a line here.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular