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Paco’s Tips: Where Everybody Knows Your Name

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9 years ago

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“Even the smallest stores can build loyalty by making their customers feel special.” Here, here, Mr. Underhill!

Given a choice, “people will shop where they feel wanted, and generally they’ll pay a little more for the privilege,” Paco Underhill writes. “Even the smallest stores can build loyalty by making their customers feel special.” This is a battlefield where the small, locally owned store can compete with the national chains, he said during a recent talk.

“Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something. If the salesperson suggests a few things or offers information, the chances rise even higher. Of course, shoppers don’t love pushy salespeople, so there’s a line here.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Paco’s Tips: Where Everybody Knows Your Name

mm

Published

9 years ago

on

“Even the smallest stores can build loyalty by making their customers feel special.” Here, here, Mr. Underhill!

Given a choice, “people will shop where they feel wanted, and generally they’ll pay a little more for the privilege,” Paco Underhill writes. “Even the smallest stores can build loyalty by making their customers feel special.” This is a battlefield where the small, locally owned store can compete with the national chains, he said during a recent talk.

“Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something. If the salesperson suggests a few things or offers information, the chances rise even higher. Of course, shoppers don’t love pushy salespeople, so there’s a line here.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular