Connect with us

Paco’s Tips: Where Everybody Knows Your Name

mm

Published

on

“Even the smallest stores can build loyalty by making their customers feel special.” Here, here, Mr. Underhill!

Given a choice, “people will shop where they feel wanted, and generally they’ll pay a little more for the privilege,” Paco Underhill writes. “Even the smallest stores can build loyalty by making their customers feel special.” This is a battlefield where the small, locally owned store can compete with the national chains, he said during a recent talk.

“Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something. If the salesperson suggests a few things or offers information, the chances rise even higher. Of course, shoppers don’t love pushy salespeople, so there’s a line here.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular

Columns

Paco’s Tips: Where Everybody Knows Your Name

mm

Published

on

“Even the smallest stores can build loyalty by making their customers feel special.” Here, here, Mr. Underhill!

Given a choice, “people will shop where they feel wanted, and generally they’ll pay a little more for the privilege,” Paco Underhill writes. “Even the smallest stores can build loyalty by making their customers feel special.” This is a battlefield where the small, locally owned store can compete with the national chains, he said during a recent talk.

“Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something. If the salesperson suggests a few things or offers information, the chances rise even higher. Of course, shoppers don’t love pushy salespeople, so there’s a line here.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular