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Pandora Plans 28 Macy’s Shop-in-Shop Locations

It’s part of Pandora’s “long-term growth ambition to increase market share and double revenue in the U.S.”

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Pandora will soon open 28 shop-in-shop locations in Macy’s stores across the U.S.

The plans follow a November 2021 soft launch in five stores located in Dallas; Houston; Garden City, NY; and Atlanta.

The partnership “supports Pandora’s long-term growth ambition to increase market share and double revenue in the U.S. compared to 2019 through fueling brand momentum, enhancing product offerings, driving strategic network expansion, and building out a superior omni-channel journey and fulfilment,” according to a press release.

“As one of the nation’s premier retailers, Pandora values Macy’s as a strong partner to increase brand accessibility in the U.S. and accelerate our footprint growth,” said Luciano Rodembusch, president of Pandora North America. “We share a customer-focused culture, and we are confident we will continue to achieve our ambitious growth goals in the market through this partnership aligned to our strategic network expansion efforts.”

Jeff Gennette, CEO of Macy’s Inc., said: “Macy’s is a destination for jewelry purchases from affordable to high end. We are thrilled to partner with Pandora to expand our jewelry assortment and offer customers more exciting hand-finished jewelry and specialty options to help them enable their personal style.”

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