PGI Sponsored Webinar: How to Build Sales and Increase Profits By Securing Diamonds With a Platinum Crown

Presented by Kevin Reilly and Marisa Perry, and moderated by Trace Shelton.

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Day’s Jewelers Features Employee-Owners in ‘The Enduring Bond’ Mother’s Day Campaign

Diamonds for Life: How to Build Customers Who Come Back — And Buy Up

The Case of the Billboard Battle: Readers Rule on Who Really Blew the Sale

Published

7 years ago

November 9, 2018

INSTORE Staff

INSTORE Editor-in-Chief Trace Shelton hosts Platinum Guild International’s Kevin Reilly and New York City retailer Marisa Perry in a lively discussion about the benefits of platinum crowns.

Why leave an average of $40,000 per store on the table when a simple switch to the world’s most precious metal means profits for you and a more secure diamond for your customers?

You’ll also learn about retailer Perry’s perfected platinum pitch, and why she only sells platinum, 18K yellow or rose gold engagement rings and wedding bands in the store that bears her name.

Watch it with your staff to learn the secrets to a precious platinum pitch!

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.