PGI Sponsored Webinar: How to Build Sales and Increase Profits By Securing Diamonds With a Platinum Crown

Presented by Kevin Reilly and Marisa Perry, and moderated by Trace Shelton.

Wilkerson: “They Feel Like Family”

How to Define Employee Performance and Create Individualized Consequences

Smith and DeGroot Release “Much Ado About Lab-Grown Diamonds” Podcast Episode

Clientbook Presents: The Jeweler’s Blueprint to Finishing Out 2023 Strong

Published

5 years ago

November 9, 2018

INSTORE Staff

INSTORE Editor-in-Chief Trace Shelton hosts Platinum Guild International’s Kevin Reilly and New York City retailer Marisa Perry in a lively discussion about the benefits of platinum crowns.

Why leave an average of $40,000 per store on the table when a simple switch to the world’s most precious metal means profits for you and a more secure diamond for your customers?

You’ll also learn about retailer Perry’s perfected platinum pitch, and why she only sells platinum, 18K yellow or rose gold engagement rings and wedding bands in the store that bears her name.

Watch it with your staff to learn the secrets to a precious platinum pitch!

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”