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INSTORE Editor-in-Chief Trace Shelton hosts Platinum Guild International’s Kevin Reilly and New York City retailer Marisa Perry in a lively discussion about the benefits of platinum crowns.

Why leave an average of $40,000 per store on the table when a simple switch to the world’s most precious metal means profits for you and a more secure diamond for your customers?

You’ll also learn about retailer Perry’s perfected platinum pitch, and why she only sells platinum, 18K yellow or rose gold engagement rings and wedding bands in the store that bears her name.

Watch it with your staff to learn the secrets to a precious platinum pitch!




Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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