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INSTORE Editor-in-Chief Trace Shelton hosts Platinum Guild International’s Kevin Reilly and New York City retailer Marisa Perry in a lively discussion about the benefits of platinum crowns.

Why leave an average of $40,000 per store on the table when a simple switch to the world’s most precious metal means profits for you and a more secure diamond for your customers?

You’ll also learn about retailer Perry’s perfected platinum pitch, and why she only sells platinum, 18K yellow or rose gold engagement rings and wedding bands in the store that bears her name.

Watch it with your staff to learn the secrets to a precious platinum pitch!




Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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GENE THE JEWELER

There's a Big Problem With Edna's Jewelry

A customer leaves a valuable strand of pearls with Gene ... and Gene and team aren't quite as careful as they needed to be with the customer's treasure. See more Gene the Jeweler videos here.

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Sponsored Webinars

Podium Webinar: Convenience Wins — Five Tips to Improve the Customer Experience.

Podium teaches you how to succeed in the “convenience economy”.

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IN TODAY’S fast-paced economy, customers are always looking for convenience. Time is limited, and online shopping is easy, so brick-and-mortar retailers who want to succeed need to stay on top of their game.

This Podium webinar focuses on the important of convenience in this retail climate. Two experts from Podium, Taylor Cutler, Digital Marketing Manager and Jon Eyre, Product Marketing Manager, give retailers on advice on how to stay ahead of the game—by exceeding customers’ expectations and employing a series of simple “to-do’s” that will keep your customers coming back.

Podium is a multi-product platform that gives businesses control over everything from online reviews to messaging and insights. Today, Podium is the leading interaction platform for local businesses—businesses just like yours. For more information, visit podium.com.


Catch the webinar replay below.




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Sponsored Webinars

Podium Sponsored Webinar: Why Your Store Should Be Texting in 2018

Don’t be left behind.

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TODAY, PEOPLE COMMUNICATE DIFFERENTLY than they did even a few years ago. No longer do phone and email suffice for maintaining relationships. Consumers are comfortable with text messaging, and jewelers who aren’t catering to these immediate communication channels can be left behind.

In this webinar, held on September 12, you’ll learn:

  • How messaging will boost your customer service while improving customer retention
  • How to implement a messaging strategy for your business
  • What makes up today’s communications landscape
  • Tips and tricks for implementing an effective messaging strategy

The webinar was hosted by Nick Miller, head of retail for Podium, and Taylor Cutler, digital marketing manager for Podium.

Watch the webinar below:


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