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Podcast Highlight: Stuck in the Sales Process? Hop Onto the “Yes Train”!

Once you get it rolling, it’s hard to stop.

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IN THE LATEST EPISODE of Over the Counter, host Kyle Bullock, owner of Bullock’s Jewelry in Roswell, NM, tells the story of Denise Oros of Linnea Jewelers in LaGrange, IL, and what Denise did when a customer entered her store and asked for a very expensive item that simply wasn’t right for her.

In the end, the customer ends up not buying anything, but she truly appreciates Denise’s honesty. In this short excerpt from the podcast, hear about the sales technique that Denise calls “the yes train” and why it works so well for her.

Or catch the full podcast below.

OVER THE COUNTER EPISODE 15: HONESTY PAYS (9:51 MINUTES)




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When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”

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